Who will Steinhoff target next after talks sour with Shoprite

London - The collapse of the talks between Steinhoff and Shoprite [JSE:SHP] to create Africa’s biggest retailer raises questions about Steinhoff’s next move, according to an analyst at Exane BNP Paribas.

Graham Renwick said one possibility is that Steinhoff will look at other targets.

A tie-up would have been the latest step in an acquisition spree that’s taken Steinhoff from Europe to the UK and the US.

In the last year, Steinhoff bought UK discount chain Poundland and US retailer Mattress Firm, while walking away from a bidding contest for the owner of Britain’s Argos chain after the price got too high.

“As they have demonstrated on numerous occasions, Steinhoff is not afraid of walking away from deals where they do not see sufficient value,” Renwick said in a note.

READ: Shoprite, Steinhoff shares surge as merger talks collapse

Steinhoff and Shoprite announced on Monday that they ended talks after negotiations with shareholders including billionaire Christo Wiese broke down over terms.

At 14:43 Steinhoff shares were trading 4.06% higher at R69.51 from an intraday-high of R72.33, while Shoprite shares traded up 7.55% to R186.11 in Johannesburg.

Wiese, who is the biggest investor in both companies, South Africa’s Public Investment Corp. and Steinhoff were unable to reach agreement on the share-exchange ratio that would have been applied to the proposed deal, the retailers said in a joint statement.

The plan to combine the continent’s biggest grocer with Steinhoff’s African brands including clothing chain Pep had left some investors complaining about its complexity when it was first announced in December, sending shares of both retailers tumbling. The stocks rebounded on news that the talks have ended, Steinhoff gaining as much as 8.3% and Shoprite as much as 8.1%, the most in six months.

“This is a net gain for Shoprite investors, who were sure they would get the short end of the straw and not get what they think their assets are worth,” Michael Treherne, an analyst at Vestact, said by phone from Johannesburg.

“Steinhoff investors are probably relieved that they are not taking on more risk, by taking on additional assets in Africa.”

A two-pronged proposal

Under the two-pronged proposal brokered by Wiese, Cape Town-based Shoprite would have acquired Steinhoff’s African retail operations in return for new shares, giving the latter a “significant equity interest” in the enlarged business. That could have ultimately led to Steinhoff, valued at about €22bn ($23.4bn) after Monday’s rally, acquiring full control of Shoprite, worth R107.8bn ($8.2bn).

READ: Billionaire Wiese’s long walk to Shoprite/Steinhoff merger

Talks between Steinhoff and Shoprite were initiated and facilitated by their two biggest shareholders - Wiese and South African state-owned PIC, which looks after state pensions and is the continent’s biggest money manager. Wiese, South Africa’s fourth-richest person with a net worth of $5.8bn, owns about 16% of Shoprite and 23% of Steinhoff.

“Although the proposed transaction presents exciting opportunities for the companies and their respective management teams, the fact that the relevant parties could not reach an agreement in respect of the share exchange resulted in the negotiations being terminated,” the companies said in the statement.

Wiese and Steinhoff couldn’t immediately be reached for further comment. A spokesperson for Shoprite declined to comment beyond the statement. The supermarket chain publishes half-year earnings on Tuesday.