Woolworths says sorry over Frankies

Woolworths says sorry over Frankies

2012-02-01 18:30

Johannesburg - Retailer Woolworths Holdings [JSE:WHL] on Wednesday said that it had decided to withdraw a soft drink range from its shelves after it was asked to remove the "Good Old Fashioned" phrase from the labels of its vintage soda range.

Earlier on Wednesday, the Advertising Standards Authority (ASA) ruled that the company must remove the phrase "Good Old Fashioned" from the labels of its retro soft drinks.

This followed a complaint lodged by the owner of KwaZulu-Natal based company Frankies in late December, which said that Woolworths had copied its product line after it approached the retailer about selling the product in their stores.

"Whilst we maintain that we have not copied the Frankie's range, it is clear that public sentiment is against us," Woolworth's CEO Ian Moir said.

"Customer opinion is much more important to us than the right or wrong of this issue, and the trust of our customers is far more valuable to us than a product range," he said.

Woolworths said it was disappointed by the ASA's decision because it believed that no one could own the "Good Old Fashioned" descriptor.

"However, we have always been clear that we would abide by the ASA decision. We apologise to our customers for disappointing them," Moir said.

  • Shadho - 2012-02-01 19:07

    Well done ASA and Frankies. Likewise Woolworths, When are you going to admit the truth and apologize to consumers and customers and explain what happened to your fresh cream labeling you used on so many products for so many years, which you were recently instructed to remove by regulating authorities for reasons. Yes Woolworths, certain customers and companies DO not fear your reputation. There are many other products facing challenge you know what they are. Watch this space!!

  • derekneilmaclachlan - 2012-02-02 09:43

    Why so secretive Shadho??

  • Marius - 2012-02-02 12:30

    Shame on you Woolies. Trying to strangle the small business owner.

  • Burtfred - 2012-02-02 16:03

    The apology is too little too late. Woolies, you've lost my business for trying to screw over the small manufacturer.

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