Steers heading to London

Jul 01 2013 13:20
Cape Town – Steers opened its first restaurant in the UK on Sunday.

Its first restaurant, in Clapham, London, will focus mainly on a take-away offering.
The UK menu will be based on the South African one and will also include the new peri peri chicken option.

The brand was launched in the 1960s and today has 505 restaurants in South Africa alone and 43 additional locations across Africa.
Famous Brands CEO Kevin Hedderwick said the company has always considered exporting Steers to the UK.

“The decision was fuelled by the constant requests from many expatriates living in London and craving a taste of home,” he said.

“Having looked at the market we believe that the quality, freshness and taste of our flame-grilled products will create as much excitement and recognition in the UK as in South Africa.”

Steers has won for the “Best Burger” and “Best Chips” categories of Leisure Options Best of Jo’burg consecutively for the past 17 and 14 years respectively.

Famous Brands (owners of the Steers brand) had a 16.8% increase in sales for the quarter ended May 31, the company said on Wednesday.

System-wide franchise sales increased 16.8%, comprising a 16% improvement in South Africa and a 27.2% improvement in sales in the rest of Africa. During the quarter, 34 new restaurants were opened, 30 of which were in South Africa.

The group's brands include Steers, Debonairs Pizzas, Wimpy, Mugg & Bean, Fishaways, House of Coffees, Giramundo, Net Cafe, Milky Lane, and Tashas.

- Fin24

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steers  |  famous brands  |  good news  |  retail



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