SA consumers vote Edgars as icon brand

SA consumers vote Edgars as icon brand

2014-07-30 14:15

Johannesburg - Edgars has been appointed winner in a number of categories in 2014’s Target Group International (TGI) Icon Brand Survey - the largest consumer survey of its kind in Africa.

The Icon Brand Survey had over 15 000 consumers interviewed across socioeconomic levels. Edgars has been selected by consumers as Best Mens Store, Best Ladies store, Best Jewellery Store and Best Loyalty Card.

According to TGI, iconic brands are ubiquitous and quintessentially South African. They are used by South Africans of all races, creed or colour irrespective of background or living standard.

These are brands that define a common experience, often on a daily basis, to which South Africans are committed to in a real sense.

According to the TGI website, South Africans love these brands, are loyal to them and will even look for them when aboad.

"It is thanks to our customers that Edgars has been recognised as South Africa’s brand icon in four categories," said Edcon Group CEO Jurgen Schreiber.

  • Erica Dippenaar - 2014-07-30 15:52

    Really? Should rather have Woolies

  • Dale Norris - 2014-07-30 17:14

    Just about the worst retail outlet, to try and pay at. Once you have made your choice, its get in line...and wait. At least its consistant, or has been , for the last two years. They are also consistent, in placing empty Aftershave and perfume bottles on the shelves, they want you to buy, before you try.

  • Havalarf Allday - 2014-08-04 10:50

    Really. I reckon Pep is better in terms of treating Customers properly.

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