Munich - The world's largest burger brand is feeling the heat.
McDonald's must reinvent itself as a healthier, trendier option as customers turn to the competition. It's even said to be adding kale to its rescue order. But even health-conscious Germans are sceptical.
New boss, old problems: February's dismal US sales confirmed the continuing exodus of McDonald's customers to rivals, as a modern recipe for success eludes the burger giant after decades of global supremacy.