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Cape Town - Burger King South Africa announced on Thursday that it is well ahead with its plan to localise 92% of its products and will reach this goal before December 2014.
"Since opening in South Africa in May 2012 Burger King South Africa has been actively establishing a supply chain to allow it to source the vast majority of its produce locally," the company said.
According to Burger King SA CEO Jaye Sinclair it has opened 25 stores since launching 17 months ago, is continuing to expand aggressively in South Africa and in the future will look to Africa.
"An efficient local supply chain is vital to the success of these plans," said Sinclair.
"Despite Burger King being a massive global player, it is a core part of the quick service restaurant group’s philosophy to support local suppliers in all of its markets around the world."
In April 2014, the group opened its meat manufacturing plant in Elsies River, Cape Town, via a R50m joint venture with Excellent Meat.
More recently an agreement has been finalised with Rainbow Chicken to supply the chain with chicken products and work with Burger King to bring innovation to the local menu.
FoodCorp, a division of RCL Foods, will be supplying desserts and mayonnaise to the chain.
“The agreement with Foodcorp is already showing innovation and customers will soon have the option of ordering an SA favourite - malva pudding - which will be added to the local menu.”
Sinclair said Burger King SA will soon offer its first "limited time offer" in South Africa.
“This is a special offer of long sandwiches, which are made up entirely of locally-sourced ingredients – from the chicken to the buns and cheese,” he said.
- Fin24
