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Adams: Burger King is more than just burgers

Johannesburg – Burger King is not just about selling burgers, but about providing infrastructure and ultimately creating jobs, said Grand Parade Investments (GPI) [JSE:GPL] chairperson Hassen Adams.

Adams, a Cape businessman bought the first Burger King South Africa franchise in Cape Town for R9.1m.

When asked to comment on the prospect of opening Burger King outlets in the whole of Sub-Saharan Africa, Adams said there are risk involved.

“Obviously it is risky going into Africa ... but like every new domain of business, it’s about how you mitigate those risks.”

He said the group will go into Africa slowly and is looking to go into Angola first and then into Mozambique.

“We’ll venture into SADC before going into other countries.”

Adams said he recently returned from a Burger King conference in Miami where he learnt that most of the Middle East and North African countries prefer Southern African beef.

Watch the interview

He said this creates a huge opportunity for fast food outlet.

“We’ve started to build a protein factory in Cape Town that we’re now going to treble in size, since it looks like we will be exporting globally, including to China.

The cultivation of beef in Africa, Adams said, is not only cheaper, but of better quality than almost anywhere else in the world.

“China alone is such a huge market … and our rand exchange rate is so favourable that you don’t have to be a rocket scientist to understand that it’s not just about selling burgers.

“It’s the ancillary services that go into making these burgers that make Burger King such an exciting opportunity,” said Adams.

GPI is a stakeholder of Grandwest Casino and Golden Valley Casino.

It also holds a share in Gauteng’s Carnival City Casino & Entertainment World, KwaZulu-Natal’s Sibaya Casino & Entertainment Kingdom, and the Eastern Cape’s Boardwalk Casino & Entertainment World.

 - Fin24


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