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Paarl - The next milestone in luxury residential estate Val de Vie's Polo Village development took place on Friday evening when one of the owners of an apartment in this Stefan Antoni designed project won a Ferrari California 30 Convertible worth R4m.
While most homes on the estate are primary residences, the lock-up-and-go Polo Village was launched in 2014 to cater to those who live abroad or in other parts of South Africa, yet have a love for the Cape Winelands, for polo and the estate’s lifestyle.
Sale prices at the Polo Village started at R1.6m and the value of the units has already increased. Purchasers in the Polo Village were automatically entered into a draw to win the Ferrari and stood a 1 in 56 chance. The draw was audited by PwC South Africa and the winner was investment strategist Magnus Heystek.
According to Ryk Neethling, marketing director and shareholder in Val de Vie Estate, the decision to give this particular car away stemmed from the fact that Ferrari and Val de Vie are both internationally recognised as leading products in their respective categories "and are equally associated with excellence, elegance and luxury". The Polo Village has in fact become synonymous with sophistication, in his view.
READ: Val de Vie launches new development
Variety of offerings
Neethling told Fin24 a lot has happened at Val de Vie the past few years. The neighbouring Pearl Valley estate has been incorporated with Val de Vie and a bridge across the Berg River - due for completion in about October 2017 - will make the journey to Stellenbosch a breeze.
"The fact that the Polo Village is completely sold out shows what an amazing investment opportunity it is. And the Ferrari draw was just another aspect of how we continually try to improve and create a sense of community," said Neethling.
"Val de Vie has a variety of offerings - more than just polo, golf and 42km of trails. We did some research among our home owners and, for instance, found a need to also develop a retirement offering. And of course security remains a very important aspect at Val de Vie."
According to Renier Swart, sales director at Val de Vie, more than R1.4bn worth of development stock was sold the past 24 months.
"Val de Vie is about safety, social wellbeing and a stable financial return," said Swart.
This view is echoed by new development specialist Annerette Fourie, who not only invested in the Polo Village herself, but introduced a number of the new owners to the development.
READ: Val de Vie eyes 'super-estate' with Pearl Valley buy
"I was interested in the Polo Village for two reasons," Fourie told Fin24. "Firstly, it is the only development of its sort in the area: situated in one of the best estates in SA, designed by Stefan Antoni...and in the Winelands to boot."
Secondly, she was attracted by the security the estate offers and it being in a rural environment, yet close to the city.
"From an investment point of view I believe the development not only offers a return on investment, but capital appreciation as well - and on top of that you can enjoy ownership of a Stefan Antoni designed property. It is win-win in my view," said Fourie.
Another owner in the Polo Village, Janine Bloomberg, told Fin24 she likes that it is only 45 minutes from Cape Town.
"So you have a country environment close to the city," she said
Among its accolades Val de View counts recently being named South Africa’s top estate by New World Wealth and receiving the award for the Best Single Unit Residential Development in Africa - for The Valentia Manor House - at the 2016 International Property Awards.
The Val de Vie estate as seen from Cape Town Helicopters' Airbus H120.
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