CSC changes name to Intu

Johannesburg - The name of Capital Shopping Centres Group PLC has been changed to Intu Properties (Intu‚ ITU) effective immediately.

Trading in shares under the new name commences (Monday 18 February) - under LSE Code INTU (previously CSCG) and JSE Code ITU (previously CSO).

“We announced last month our innovative plan to give our shopping centres a unified identity‚ intu‚ with a unique digital presence including a transactional website‚” the company said in a statement.

The group is investing £25m in its teams and new digital infrastructure over three years to roll out intu's visual identity and its "World Class Service" programme at its 12 directly-managed centres.

The group intends to install its own future-proofed‚ centre-wide‚ high capacity fibre optic cabling and WiFi networks and launch intu.co.uk - a transactional‚ fashion-focused‚ mobile-enabled website with a curated range of products from its retailers.

“Our aim is to transform our digital proposition and for intu.co.uk to provide the UK's leading digital shopping centre experience. We have the scale and focus‚ through our operations and research‚ to understand what a customer wants‚ a seamless multi-channel experience‚ and to deliver it‚” it noted.

“Our objective from these initiatives is to generate a stronger relationship with consumers‚ delivering more frequent visits‚ longer dwell time and increased spend. This will in turn enhance our proposition to retailers and open new sources of income‚” it said.