Shell examines ruling on fracking ads

2011-07-06 18:30

Cape Town - Shell SA on Wednesday said it was disappointed with a ruling by the Advertising Standards Authority (ASA) against its advertisements relating to hydraulic fracturing (fracking) in the Karoo.

The complaint was brought against the petroleum company's adverts that appeared in the Sunday Times and other newspapers by theTreasure the Karoo Action Group, which has been campaigning against the use of the controversial technique to extract shale oil in the Karoo.

The ASA dismissed four of the nine complaints, upheld four and did not make a decision on one complaint as it fell outside its mandate. However, the ASA said that in its opinion "the claim and reference does not fall foul of the provisions of the (advertising) code".

Shell SA said it was reviewing the grounds of the ruling.

"We are disappointed by the ruling. The purpose of the advert was to provide information direct to the public to enable them to properly assess the nature of the proposed shale gas exploration in the Karoo, as well as the accompanying technology of hydraulic fracturing," said Shell SA chairperson Bonang Mohale.  

He said the advert was a technical statement of the company's opinions and understanding of the implications of shale gas exploration in SA.

"The advert was intended to bring to the public's attention, in an open and transparent manner, Shell's commitments and information that are already in the public domain," he said.

Claims refuted

In its reply to the ASA, Shell refuted allegations made by the Treasure the Karoo Action Group that the advert was "misleading, dishonest, untruthful and prepared without any appropriate sense of responsibility".

Mohale said: "We consider the advert, along with our environmental management plan, which has been available since March, as part of our duty to keep the public informed of our proposed exploration project. The subject is technically complex, spanning the fields of science and engineering and we believe it is in the interest of the public to hear our views."

Mohale said that natural gas could bring jobs and electricity to many South Africans while helping to reduce CO2 emissions. "It needs to be done responsibly and we welcome the public debate."

The government imposed a moratorium on shale gas exploration in the Karoo earlier this year on concerns that there was not enough information about the long-term effects of fracturing, through which water and chemicals are pumped into the ground through a drill rig to force the gas to flow.

Treasure the Karoo Action Group has welcomed the ASA's ruling.  

Last month France became the first country to ban the technique outright.

  • halicon - 2011-07-06 20:48

    it really gets me into a giggle when companies 'examine' rulings. in this case Shell is "disappointed" with the ruling. to the mass this reads as the following: Shell is sulking cuz it aint allowed to lie. Seriously... you would think corporate entities in this day and age could at least behave with some decency considering they seem to have sold their honour.

  • Rustique - 2011-07-06 22:58

    SA really needs this gas which will solve our electricity problems without having to burn coal or expose ourselves to the real and HUGE nuclear risks.. It will also reduce our dependance on imported oil if we put in a couple of extra SASOL type plants. No I don't work for an oil company by the way.. We just really need this energy. Finally the Karoo can produce something other than goats and grumpy sentimental farmers.

      loftycrane - 2011-07-08 17:25

      The Karoo needs its water more than it needs the gas. Now that Namibia has discovered large oil deposits off shore - I wonder how long it will be before we have a disaster such as BP had in the Gulf. That should effectively destroy the Namibian fishing industry. Oh well - who needs water and food if we can have oil and gas?

  • - 2011-07-07 08:08

    Frack-off, Shell !

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