It aims to support for small businesses; promote shared water resources; drive carbon and waste management; improve sustainable land use and encourage moderate alcohol consumption.
This is in line with SABMiller's announcement on Wednesday that the world's second largest brewer would be increasing its sustainable development programmes with a set of ambitious new targets to achieve by 2020.
On a global scale, SABMiller has pledged to:
* Small businesses: Directly support over half a million small businesses, to help them grow, improve their livelihoods and drive local development;
* Water: Achieve a world-class water efficiency target of 3 litres per litre of beer and secure the water supplies it shares with local communities through watershed partnerships at every site that faces water risks;
* Waste: Reduce the carbon footprint of the entire value chain from grain to glass by 25% per litre of beer and 50% across all breweries;
* Moderation: Encourage moderate and responsible alcohol consumption by scaling up global and local programmes to reach all SABMiller beer consumers;
* Land: Measurably improve food security and resource productivity by developing targets by crop and growing region In South Africa, SAB will support these targets through the following commitments:
* Small businesses: Support over 56 000 small businesses to enhance their business growth and family livelihoods. Through its existing enterprise development programmes, SAB has, to date, impacted 25 500 small businesses.
* Moderation: Reach beer consumers with effective communication campaigns and partnerships to encourage moderate and responsible beer consumption.
* Water: Reduce water use to 3 litres of water per litre of beer and 1.8 litres of water per soft drink at its soft drinks division, Amalgamated Beverage Industries (ABI). SAB's current water efficiency performance is 3.6 litres of water per litre of beer and 1.92 litres of water per litre of soft drink. The company also aims to secure water supplies to all of its facilities through a detailed site by site risk assessment and partnerships to tackle water risks shared with local communities.
* Waste: Reduce its carbon footprint per litre of beer by 25% across the value chain
* Land: Improve the amount of malting barley grown and other key brewing crops per hectare, while reducing inputs such as water, energy and fertiliser, in key areas. SAB will also aim to improve food security for small-scale farmers who supply the company by helping with income generation and increased production.
This new programme is branded "Prosper" and at its heart is supporting the role small businesses play around the world in generating economic growth and reducing poverty.
SABMiller is using its supply chains from farmers to retailers to drive inclusive growth, sustainable resource use and alcohol responsibility.
Shared ambition
Alan Clark, chief executive officer said: "Society these days faces major challenges and the stakes are getting higher: poverty, water scarcity, climate change, food security and alcohol-related harm all demand urgent attention to secure a prosperous future.
"These pressing issues are shared by communities, businesses and governments and we must solve them together."
SAB MD Mauricio Leyva said SAB in South Africa strives to be a force for good within societ.
"SAB must continue playing a leading role in tackling the challenges faced in the country. With a shared ambition and shared action from all of us, we can help local communities, future generations and our own business to prosper," he said.
Andy Wales, director of sustainable development, said: "Our business-focused approach to sustainability has already developed innovative models of watershed protection, created new beers using local crops such as sorghum and cassava, and driven significant cost savings from carbon and water efficiency."