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New York - Benetton has become the latest global retailer to agree to sign a one-of-kind pact to improve safety at Bangladesh factories following a building collapse that killed more than 1 100 workers in the country last month.
The move, confirmed by a spokesperson at the Italian fashion brand, comes after H&M, a trendy Swedish fashion chain that is the largest clothing buyer in Bangladesh, said on Monday that it would sign the same five-year legally binding factory safety contract.
Within hours, C&A of the Netherlands, British retailers Tesco and Primark, and Spain's Inditex, owner of Zara, followed.
The announcements come ahead of a Wednesday deadline imposed by worker rights groups that said they would increase pressure on brands that did not sign the agreement.
