Twitter will show who pays for ads and how much they spend | Fin24
 
  • Eskom capacity

    Eskom faces structural problems - its ability to supply power is at its lowest in years.

  • Gordhan's testimony

    Here are six quotes that summed up the hottest moments at the inquiry.

  • Labour trends

    Here's where you're most likely to find a job.

Loading...

Twitter will show who pays for ads and how much they spend

Jun 29 2018 20:11
Selina Wang, Bloomberg

Twitter said it will show detailed information about advertisers on the social-media service, addressing concerns from lawmakers that the company let foreign meddlers run rampant during the US presidential election.

Anyone will be able to search for a Twitter account and see all the ads it has run in the past seven days. For US political advertisers, users will be able to see billing information, ad spending, demographic targeting data and the number of times tweets have been viewed.

Twitter had been planning to create this "transparency center" since last October. Facebook has introduced similar features.

The changes are part of Twitter’s broader efforts to clean up its service after lawmakers berated the company for failing to discover Russian influence peddling through fake accounts and divisive ads during the 2016 US presidential election.

Earlier this week, the company began requiring more authentication from users. In May, it rolled out stricter rules that require advertisers running political campaign ads for federal elections to identify themselves and certify they are located in the US. The company has also banned ads from accounts owned by Russia Today and Sputnik.

Social-media companies are rushing to regulate themselves as the US Congress works on new rules for digital political ads that have so far benefitted from little oversight.

Senators Mark Warner, a Virginia Democrat, and Amy Klobuchar, a Minnesota Democrat, have introduced the Honest Ads Act to subject online political ads to similar disclosure rules that govern TV and radio. Twitter and Facebook have endorsed the Honest Ads Act.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

Follow Fin24 on Twitter and Facebook. 24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

twitter  |  facebook  |  advertising  |  social media
NEXT ON FIN24X

 
 
 
 

Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Was Momentum fair when rejecting R2.4m insurance claim?

Previous results · Suggest a vote

Loading...