Share

Tech giants set to face 3% tax on revenue under new EU plan

Brussels - Large digital companies operating in the European Union, such as Alphabet or Twitter, could face a 3% tax on their gross revenues based on where their users are located, according to a draft proposal by the European Commission.

The draft, seen by Bloomberg, was circulated on Friday and outlines how a targeted levy on gross revenues would increase the tax bill digital giants face, as the bloc seeks to raise money from an industry it says provides less than it should to public coffers.

EU countries have been looking into methods to tax digital companies, including Amazon.com and Facebook, in a way that captures the true value created in the region.

The commission’s planned revenue tax, which is expected to be proposed on March 21, would only represent a targeted, short-term solution. The bloc also plans to propose a more comprehensive, longer-term approach that will focus on a digital permanent establishment.

The scope of the planned tax would cover companies offering services such as advertising or the sale of user data, according to the draft prepared by the EU’s executive arm.

It would also cover services provided by multi-sided digital platforms, which let users find and interact with each other and where users supply goods and services directly to each other.

Digital Revenue

The levy would cover companies that have annual worldwide total revenue exceeding €750m ($920m) and total taxable annual revenue from offering digital services in the EU above €50m, according to the draft. The parameters may change until the proposal is approved.

The levy, which would be charged annually based on gross revenues, would be at a single rate across the EU of 3%, according to the draft proposal, although the rate, too, could change in the final version. Earlier drafts envisaged the rate somewhere between 1% and 5%.

The commission’s proposal comes as traditional taxation practices have so far failed to capture business proceeds from an industry where value added tends to be virtual rather than material and digital companies have sought to take advantage of loopholes created by uncoordinated European regulation.

Even as national governments accept that the current taxation system needs to be altered, the path forward is fraught with difficulties, with some countries warning that a new levy could discourage digital use and push customers to products outside of Europe.

Any tax proposal will need the unanimous approval of all 28 current members of the EU before turning into law, so one country alone could block it.

Other countries have argued that discussions and decisions on this issue should be tackled at a global level and with the help of the Organisation for Economic Cooperation and Development, a group that advises its 35 members on tax policy.

But a report by the OECD published on March 16 indicated that there is still no global consensus on how best to proceed with the taxation of the digital economy or on the merits of an interim solution.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.24
-0.2%
Rand - Pound
23.78
-0.3%
Rand - Euro
20.51
-0.3%
Rand - Aus dollar
12.40
-0.2%
Rand - Yen
0.12
-0.3%
Platinum
919.80
-1.2%
Palladium
1,000.00
-1.5%
Gold
2,298.54
-1.2%
Silver
26.74
-1.6%
Brent Crude
87.00
-0.3%
Top 40
67,591
+0.1%
All Share
73,554
0.0%
Resource 10
58,842
-3.4%
Industrial 25
102,457
+1.4%
Financial 15
15,782
+1.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders