More choice for SA cyber shoppers

2012-09-05 14:38

Cape Town - South Africans shoppers are shedding their reluctance to turn to the internet and are increasingly opting for online shopping.

And it's official: MasterCard's Worldwide Online Shopping Survey, conducted between December 2011 and January 2012, showed a significant uptick in online shopping among South Africans, with close to 60% of respondents saying they use the internet for online shopping. 

This figure is a jump from the 53% of shoppers who did their shopping online in 2010, and the 44% of 2009.

Liz Hillock, head of marketing at online retailer, confirms the trend. "More and more South Africans are shopping online for a wider range of products," said Hillock.

"Not only do shoppers realise the convenience of  buying books, DVDs or games online, they are migrating to higher value items, such as consumer electronics, and know that these will be delivered safely to their door."

The online retailer on Wednesday announced the launch of seven new product categories in its retail offering.

This means you can now shop 24/7 for supplies in the baby, pets, outdoor, luggage, tools, appliances and homeware categories from the comfort of your laptop.

"Now that South Africans have shown us how savvy they are, extending that convenience to everyday essentials such as homeware and baby supplies is a logical step in meeting consumers' shopping needs," said Hillock.

The baby category will cater for mom and baby with goods ranging from essentials such as bottles and sterilisers to equipment such as breast pumps, car seats, carriers and of course toys.

Pet lovers will be able to purchase items such as beds and carriers, accessories, toys and that cute doggie outfit without trekking to the mall. Some of the brands in the range include Pucci, Kunduch, McMac, Doggie Dreamers and Smart Rewards.

You can now splurge for house and home without leaving your front door. The homeware and appliance range offered by mostly consists of imported goods made from porcelain to stainless steel, and includes bamboo towels and eco-friendly cookware in the form of Green pans.

You can choose from trusted brands such as Pineware, Philips and Russell Hobbs, to name but a few.

DIY fanatics can get their fix through the tools category, which ranges from DIY to premium industrial utility and includes a selection of power, garden and hand tools.

With summer just around the corner, shoppers can now purchase gear and equipment for day trips, weekend and camping getaways, family picnics and hiking. You can also find a travel bag to fit any preference and wallet. The range includes laptop sleeves, backpacks, tog bags, trolley bags and weekend totes.

The retailer says it is confident that the new categories will prove popular with shoppers, and will contribute even more to the growing South African eCommerce industry.

The categories are now live on and come with various launch specials. The retailer offers free delivery on orders over R250 and a 24-hour delivery service on selected products.

 - Fin24

* is a division of Media24, Fin24's parent company.

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  • Ditantane - 2012-09-05 15:26

    this sound like an ad for kalahari

      dax.mckinnon - 2012-09-05 16:10

      More like a shameless plug. " is a division of Media24, Fin24's parent company."

      mattewis.kat - 2012-09-06 08:24

      I don't see how! I shop online for cheaper pricing - and let me tell you Kalahari has lost that plot years ago! On rare occasions they still have the odd OK price. eBay HongKong sellers rule! In photography, B&H in New York and local fotodiscountworld kick butt!

  • byron.jay.37 - 2012-09-05 15:26

    This is exactly how we weaken our economy. But I cant say ****, coz I resort to the online theme too...

  • damien.blaauw - 2012-09-05 16:16

    It weakens our economy, but the question I am always left with is why can I buy the goods on offer in the Country cheaper online, inclusive of exchange controls and postage? Our retailers milk the South african consumers. I have friend who pay me a nominal fee to make purchases online for them, and even with my fee, it's substantially cheaper than buying the goods here. The other plus is that nothing is out of reach anymore. I can get movies before they are available here, as well as the latest fashions at super-reasonable prices!

      mattewis.kat - 2012-09-06 08:45

      You said it, Damien! While people are buying, retailers won't be trying! They have to see these kind of news articles, and feel it in their pockets. When HiFi-Corp started in SA, they absolutely kicked the rest of the industry out of the water in providing value for money. Especially with cameras they were good (I bought two there). Over time as they upsized, so did their greed & laziness. Now they also have lost that plot dismally. I can't remember when the last time was that I purchased anything there - probably at least 4 years ago! Online really works for me - been doing it for years! The street price for an item that has an official distributorship in SA, should be no more expensive than in the USA, especially in a smaller per-capita-income country like ours. Just take a look at power tools & photographic equipment for example! Sometimes twice or three times the price here! An absolute disgraceful rip-off! I even wound myself a 110V 3kVA transformer for the garage so I can buy power tools from the USA! I don't think online sales from overseas sellers really weakens our economy. If the item is manufactured overseas (as most are), putting more people in the local procurement chain, adds little to no real value. Paying dividends to a greedy shareholder fundamentalist, DEFINITELY adds ZERO value!

  • terence.murphy - 2012-09-05 16:51

    Come on, this news was released in April already. It's not affirming anything except you needed an angle to advertise Kalahari's new product range.

      mattewis.kat - 2012-09-06 08:46

      Yeah, and with their pricing that won't work either!

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