Apple launch - as it happened

Apple launch - as it happened

2014-09-09 16:33

Cape Town - Apple unveiled its long-anticipated smartwatch on Tuesday, venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.

Apple also wowed the market with the launch of two new iPhones with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics.

The smartwatch, dubbed simply "Watch", is the first new product to be developed and introduced under Chief Executive Officer Tim Cook's reign, the next chapter in Apple's history.

Announcing the hotly-anticipated move into wearable computing, Cook said the Watch is the "most personal device we have ever created".

Watch Apple's move into the next chapter
iPhone 6 Plus $100 more than iPhone 6

  • Apple wows with larger iPhones
    Apple shares jump on Watch reveal

  • 20:51

    U2 was one of Apple's first music partners, back when the iPod was first released. #applelive


    The health aspects of Apple Watch aim to keep you motivated: #applelive


    Apple shares have moved sharply higher, moving on heavy volume as the company unveiled a new smart watch. Full story


    U2 takes to the stage to perform.


    Sam Smith will be performing for the event from London.


    Apple Watch has NFC, Cook says you will probably charge it at night.


    #AppleLive: #AppleWatch's Watch Kit allows devs to create rich, custom notifications. More:


    Fitness app on the Apple Watch. #AppleLive #Apple Watch


    Price of the Apple smart watch will start at $349. Hold your breath for the South African price.


    Apple Watch requires the iPhone - says Cook.


    Watch Apple's move into the next chapter. Click here for the full story


    Cook: Apple Watch gives the ability for people to be more mobile - even for a very serious athlete.

    Two new apps on the watch - work out app eg lets you set goals for different workouts.




    Check out the audience focused on the iPhone launch.


    Standing ovation for #apple #iWatch and #timcook #applelive #voguechina


    #applelive All about the Apple Watch: Read


    The Apple Watch analyzes your texts and offers suggestions on quick replies. You can also replay with animated emoji #AppleEvent


    You can choose what information comes to you on the Apple Watch.

    You can enable quick replies; Animated emodgies.


    #AppleLive: #AppleWatch lots of options for personalization. 6 bands, 2 sizes, 3 editions:


    @donald As nice as the Apple Watch seems, this might be a fad that blows over
    Let's see after year one if people really still care about this.


    @AshleyEsqueda Apple Watch will probably be the product opening the gate for consumers to accept people to getting smart wearables.


    Infrared and visible-light LEDs, along with photosensors, detect your pulse rate.
    Working with other technologies in Apple Watch, these help provide a comprehensive picture of your daily activity.


    “It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal.”
    – Jony Ive



    @AshleyEsqueda Apple Watch also in second smaller model.
    @AshleyEsqueda That looks like a watch to go play bingo in.

    @donald I don't see anything here that Samsung cannot go and knock-off in a month.




    One More Thing. Having the time of my life. It's a privilege to work with everyone at Apple.


    The sensors on the back of the watch - four sensors

    Looks like it has no camera on the watch...

    One of the sensors seem to be for GPS tracking and tracking your movement
    Magnetic charges - requires no alignment.

    Apple Watch - worked with experts around the world to understand the cultural aspects of time - Live wallpapers on the watch.


    #applelive Apple shares up: Read


    The screen on the Apple watch is sapphire.

    Sapphire is the second hardest surface behind diamond. Display is flexible.

    A heart rate monitor in the watch that appears to be real time.


    @AshleyEsqueda: Apple Watch looks a lot cooler than the Samsung watches - this is a very polished new interface.


    Look at the size of his clock! #AppleLive


    How you control the Apple Watch. #applelive


    We have designed a range of products so personal you do not put it in your pocket or on your desk - you wear them on your wrist - Apple.


    Apple Unveils the Apple Watch #AppleLive


    iPhone 6 Plus $100 more than iPhone 6; Apple senior vice president Phil Schiller says the new iPhone devices will be available in at least 115 countries by the end of the year. Full story


    #applelive announces Apple Watch: Read


    Cook: We set out to make the best watch in the world; Apple's watch is the most personal watch we have created with intimate ways to connect directly from your wrist.


    Tim Cook raises his arms in celebration and is wearing the Apple Watch.


    Promises "One more thing..."


    Tim Cook on stage to introduce the iPhone 6 range.


    You can use system at 220 000 merchant locations that already work with these payments - Macdonalds even adding Apple Pay to its drive through.

    Daily US e-commerce users 5 million Apple Pay - a one touch check out -
    Working with retailers like Target.


    Apple Pay is fast, secure, private Apple says.

    Release of Apple Pay on 17 September and six of the biggest banks in the US - 83% of all banks are on board with Apple Pay, however, Diners Club not on board with Apple Pay.


    Elements of Apple Pay: Secure element, touch ID, new chip, add card from iTunes account.

    NFC, Touch ID, Secure element, Passbook, Credit cards will be integrated via Passbook. Now with just a touch, you pay.


    Check out video of the new Apple iPhones


    Apple has created a new payment process called "Apple Pay." Works by tapping your phone on a register #AppleEvent


    What Apple is saying is “we can no longer make the iPhone experience irresistible on a conveniently small screen size” #AppleLive


    iPhone 6will be available in gold, silver and space gray - $199 for 16GB, $299 64GB, $399 128GB (yay 128GB!!!) Available September 19th.


    Tim Cook - our vision is to replace this (the old crammed wallet) and we will start by focussing on payments; 200 million US transactions daily goes through a fairly antequated payment process.


    Tim Cook talks up the new iPhone series: "Great product is not just great features but it is about how it makes you feel.

    To make this point clear we have enlisted the help of some of our friends to do fun new apps."


    Apple has unveiled two new iPhones with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics. Click here


    New iPhones on the shelves by 19 September; pre-orders on 12 September; iOS 8 available on 17 September


    The iPhone 6 can judge distance and elevation, so you can get credit for flights of stairs in all those fitness apps #AppleLive


    It has a better camera and it can take more stable videos. Number one reason I will upgrade a phone is for a better camera @AshleyEsqueda



    “We are so thrilled about the performance of iPhone 6 and Metal.”
    – Stephan Sherman


    #iPhone6 announcement at #applelive: Read


    iPhone has two tone flash 8MP iSight camera


    Fin24 user C Dlamini reacts to new iPhone 6 and iPhone 6 Plus: Wooow


    New iPhones have voice over LTE - boom, what a win




    Wow, the #applelive stream is a disaster.


    Brad Molen from Endgadget is live tweeting - live streaming is moody, but stay updated here at Fin24.


    Apple CEO Cook: We're launching the biggest advancement in the iPhone's history (Reuters)


    Brand new iPhone feature - reachability


    Three iPhones #applelive.


    iPhone 6 has a 4.7-inch display. iPhone 6 Plus has a 5.5-inch display. What a beauty, says Apple. Do you agree? Let us know


    iPhone 6 over 1 million pixels; iPhone Plus over 2 million pixels.


    New devices thinner than previous generation; better readability in sunlight - called iPhone 6 and iPhone 6 Plus.


    Glass front that curves around the side and has an aluminum back it seems - the body seems aluminum.


    Apple shows off two iPhones, one significantly bigger than the other.


    How do you know somebody has an iPhone? They tell you! - Fin24 user Gary Wilson, Pretoria.


    Cook: iPhone is the top selling smartphone in the world.


    Apple CEO Tim Cook hinting at legacy: Making the announcement from the same stage where Steve Jobs introduced the Mac and iMac.


    Wow. Such testcard. Much crash. Come back live stream! Our live blog still works: #AppleLive


    So keep seeing things differently - Apple from inside the packed event


    You value the first thing that actually matters while others are distracted by the new - Apple


    Lame iPhone joke:  Do not touch MY iPhone. It's not an usPhone, it's not a wePhone, it's not an ourPhone, it's an iPhone. Submit your own if you dare.


    People are filing into the venue!


    First Apple slogan: Byte into an Apple.


    So how well do you know Apple? Did you know the company had three founders: Steve Jobs, Steve Wozniak, and Ronald Wayne.


    Just 15 minutes to go. Maybe the mystery cube is the smart home of the future? Showing how you can connect your house?


    Gwen Stefani and Dr Dre on their way to the Apple event.


    It’s not just another day in Cupertino. #AppleLive


    Apple CEO Tim Cook is expected to take the stage in under 40 minutes. Pressure to wow the crowd.


    Rumour is that Apple will be using a token type system so your bank data is safe and it is sort of tough ID and your info is not transmitted, you just use a one time token.


    Apple already have over 800 million iTunes credit cards globally



    Fin24 user Pieter Van Heerden says he is not too happy about the supposed size increase. "If I wanted a tablet I would just use my iPad. Phablets are stupid."


    @Tim_Stevens wants to see what Apple can do in the mobile payment area - eg make payments with your watch


    Handful of protestors outside registration #AppleLive


    Apple has invited the fashion media to the event - an unprecedented move.


    As Apple prepares to launch a new device, C|NET asks questions about price. "We are at the point of smartphones where you can get a really really good phone without having to spend a lot of money."


    C|NET: Regardless of what they announce today, it will be good for the tech world


    You know it's Apple iPhone day when the App Store goes down.


    Apple may release an "iWatch". If it is a big flop, it will be ridiculous... says C|NET


    Apple has taken it back to where it all began...


    Apple set to make billions off new gadgets


    This was Apple's first iWatch: #AppleEvent $AAPL


    The mysterious white building at the #AppleEvent



    Cowen & Co analysts said many of Apple's 300 million-plus iPhone users would want a larger screen, and estimated that Apple could sell 15 million to 20 million iWatches in 2015. - Reuters



    Bernstein Research analyst Toni Sacconaghi estimated that, if Apple were to sell 30 million iWatches at $250 each, it would add about $7.5bn to the company's revenue. - Reuters




    Apple's share price rose more than 1% to $99.44 in heavy trading.


    Apple will show again how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners, says Forrester Research analyst James McQuivey amid expectations for new big-screen iPhones and possibly an "iWatch" which could shake up the world of wearable computing.


    Fin24 user Karischa Kriel wrote: "Went and looked at a few articles, just hope that the apple logo lights up, it comes with sapphire glass and not too bulky. So far the dummy phones were all the same size, little bigger than 5s but smaller than S5. And hopefully it is in SA fast, upgrade time is near, and if the reviews are good, I'll have a new phone that is tougher than a bakkie!"


    So today is iDay when we see the new iPhones & probably also another iGadget, likely the iWatch which would eventually be seen as an iFlop


    US market anxious ahead of big Apple event


    Check out all the tweets on the expected iPhone

    • Keenan Jason Constance - 2014-09-09 16:50

      This countdown seems to be out by over an hour?

    • David Webb - 2014-09-09 17:31

      Who cares....

    • Viman Singh - 2014-09-09 17:47

      Samsing Galaxy S6 Quattro is also yo be launched. Its going to be legendary.

        Danté Schoeman - 2014-09-10 08:01

        I'm sorry but this is funny NEW Iphone 6: Screen - 750 x 1334 pixels Memory card - Not supported (lol) Camera - wait for it. 8MP ????? Galaxy S5 ( already one year old ) : Screen -1080 x 1920 pixels full HD Memory card - UP TO 128 GB Camera - 16 MP . 2 X more than iphone6

    • Riaan Conradie - 2014-09-09 18:07

      Just get a samsung

    • Michael Kruger - 2014-09-09 18:18

      I quite like the size of the iPhone 5S. Any bigger and it wouldn't fit into my pocket!

        Danté Schoeman - 2014-09-10 08:02

        I'm sorry but this is funny NEW Iphone 6: Screen - 750 x 1334 pixels Memory card - Not supported (lol) Camera - wait for it. 8MP ????? Galaxy S5 ( already one year old ) : Screen -1080 x 1920 pixels full HD Memory card - UP TO 128 GB Camera - 16 MP . 2 X more than iphone6

    • Mike Gooderson Lovatt - 2014-09-09 18:50

      Size counts!

    • Roann Louw - 2014-09-09 19:19

      Samsung rocks

    • colin.zungu - 2014-09-09 19:58

      At last the BIG MACHINE is out.Apple till i die??????

    • Jabulani Nicholas Lushaba - 2014-09-09 20:03

      No card slot, unremovable battrey, 8mp camera...... i'll steak with Samsung S range, thank you

        WILDSBOK - 2014-09-09 20:46

        Who cares???

        reynierdp - 2014-09-09 21:21

        Yup need to remove the battery in case the phone freezes, oh damn sorry apple devices don't freeze

    • Warrick Hardman - 2014-09-09 20:09


    • Tshigiginyedza Gwaah B - 2014-09-09 20:22

      Too expensive , Samsung is better

    • Joe Todani - 2014-09-09 21:00

      Those who owns Apple understand all this much better... U cant compare with Samsung ...

    • alexander.finlayson.7 - 2014-09-09 22:14

      Samsung people are so funny , they say iPhones are expensive , but the forget the samsung s5 is the same price, Wake up and smell the coffee samsung fans don't matter which team u like we paying the same , Might as well cum to the innovators rather than the followers

    • clinton.swanepoel.14 - 2014-09-09 22:34

      Samsung releases 3 devices just to keep up with Apple a year. Apple just blows wind to something new and all the other scramble to mske a cheap knockoff. Apple has just kicked the living daylights out of all the other.

    • clinton.swanepoel.14 - 2014-09-09 22:39

      Samsung has cheap plastic crap phones and there devices ate spyware and virus Laden. Have your Samsung I will take my Quality Apple product anyday. Quick Question....why do the Sprinkboks ever in there life have Samsung as a sponser.

    • Spijo Skhokho - 2014-09-10 03:53

      people will always be people ,even argue over stupid things. The article is about the iPhone and not samsung.

    • Danté Schoeman - 2014-09-10 08:01

      I'm sorry but this is funny NEW Iphone 6: Screen - 750 x 1334 pixels Memory card - Not supported (lol) Camera - wait for it. 8MP ????? Galaxy S5 ( already one year old ) : Screen -1080 x 1920 pixels full HD Memory card - UP TO 128 GB Camera - 16 MP . 2 X more than iphone6

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