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Cape Town - Hybris, a SAP company and commerce platform provider, announced on Thursday that SA online retailer kalahari.com has selected its Commerce Suite to fast-track market growth selling both digital and physical goods via its online stores and marketplaces.
A 2013 survey of online shopping habits by MasterCard Worldwide revealed online retail in South Africa is growing by more than 30% annually.
Kalahari.com will leverage the hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.
Providing an omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer and business-to-consumer retail.
This will include selling digital goods such as eBooks via kalahari.com's own e-reader device the Gobii and a large expansion of its online catalog of digital and physical goods.
According to a recent survey published by kalahari.com, mobile shopping in South Africa is being fuelled by the uptake of tablet devices, with 70% of tablet owners now using their devices to shop online.
Kalahari.com is owned by MIH Internet Holdings, a Naspers company that specialises in e-commerce platforms.
"With hybris in place we have a foundation to build upon that will free up our IT teams to focus on the more innovative edge of our customer offering going forward," said Michael Needham CTO of MIH e-commerce in Africa and the Middle East.
Alongside delivering the capability to cope with rapidly increasing data and transaction volumes, the hybris Commerce Suite will enable kalahari.com to respond quickly to changing market or consumer demands, while simultaneously reducing site management and development costs.
"With cloud and mobile technology a strong focus we needed a flexible core e-commerce framework at the heart of our many systems that make up our platform," said Needham.
"The online technology universe is evolving at such a rapid rate, we needed a platform with a solid architecture and a strong set of tools that allow the business teams autonomy in controlling the site's offering without heavy involvement from IT."
Moritz Zimmerman, CTO of hybris said retailers like kalahari.com are racing to meet the increasing demands of modern consumers, who are looking to buy both digital and physical goods in one place.
* Fin24 and kalahari.com are both part of Naspers.
A 2013 survey of online shopping habits by MasterCard Worldwide revealed online retail in South Africa is growing by more than 30% annually.
Kalahari.com will leverage the hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.
Providing an omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer and business-to-consumer retail.
This will include selling digital goods such as eBooks via kalahari.com's own e-reader device the Gobii and a large expansion of its online catalog of digital and physical goods.
According to a recent survey published by kalahari.com, mobile shopping in South Africa is being fuelled by the uptake of tablet devices, with 70% of tablet owners now using their devices to shop online.
Kalahari.com is owned by MIH Internet Holdings, a Naspers company that specialises in e-commerce platforms.
"With hybris in place we have a foundation to build upon that will free up our IT teams to focus on the more innovative edge of our customer offering going forward," said Michael Needham CTO of MIH e-commerce in Africa and the Middle East.
Alongside delivering the capability to cope with rapidly increasing data and transaction volumes, the hybris Commerce Suite will enable kalahari.com to respond quickly to changing market or consumer demands, while simultaneously reducing site management and development costs.
"With cloud and mobile technology a strong focus we needed a flexible core e-commerce framework at the heart of our many systems that make up our platform," said Needham.
"The online technology universe is evolving at such a rapid rate, we needed a platform with a solid architecture and a strong set of tools that allow the business teams autonomy in controlling the site's offering without heavy involvement from IT."
Moritz Zimmerman, CTO of hybris said retailers like kalahari.com are racing to meet the increasing demands of modern consumers, who are looking to buy both digital and physical goods in one place.
* Fin24 and kalahari.com are both part of Naspers.
