Cell C wants to double market share

2012-03-29 08:50

Johannesburg - Cell C aims to double its market share in the next three to four years by luring customers from rivals MTN Group [JSE:MTN] and Vodacom Group [JSE:VOD], its incoming CEO said, according to Business Day newspaper.

South Africa’s third-largest mobile firm now has about 13% of the mobile market in Africa’s top economy and is targeting 25%, Alan Knott-Craig said in a speech on Wednesday, according to the newspaper.

“The only place to steal new users is from other players in the industry,” the paper quoted him as saying. “The bigger networks have too much traffic for spectrum.”

Unlisted Cell C will also target increasing demand for data, the paper quoted Knott-Craig as saying.

Knott-Craig is due to take up his position on April 1. A mobile industry veteran, he helped found Vodacom in 1993 and served as its chief executive from 1996 to 2008. Vodacom is now a unit of Britain’s Vodafone.

  • John - 2012-03-29 09:18

    Well you need to improve your coverage first mate, I'm coming off cell C for that reason, as soon as you go out into the rural areas you loss your data coverage, with MTN and vodacom you don't, and don't even talk about 8TA.

      jordaanjean - 2012-03-29 09:31

      Not only that but they have the worst customer support ever. They are lying cheating steeling bastards. I can not wait for my contract to expire, because unlike them I do not want to breach my contract. Over weekends it is also almost impossible to make a phone call. I really wish they would just go out of business and save a lot of people from anger and stress related health issues. I had an issue with them not contacting me after numerous attempts. They then just told me it is my fault and even though they promised to call me back the same day it is my responsibility to phone them. What ever.

  • Grant - 2012-03-29 09:28

    I tried Cell C for a year and the service was terrible. Back with Vodacom now.... never again!!

  • Nikki Bodenstein - 2012-04-01 10:15

    Never going to happen! They are the worst!

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