Cell C ups the ante

2012-06-06 11:33

Johannesburg - SA's third-largest mobile operator Cell C has made another major move after dropping a pricing bomb on its rivals in the prepaid market, TechCentral reported.

The company will launch six new products, called Straight Up, for post-paid and hybrid customers on June 22.

The entry-level package, called Straight Up 100, costs R100 per month and offers 100 minutes of airtime, 100 SMSes or MMSes and 100MB of data. No peak and off-peak rates apply, it was reported.

Customers will pay 99c/minute, with per-second billing, at any time of the day in any of the new bundles, CEO Alan Knott-Craig was quoted as saying.

In what could be a more significant move, Cell C said its subscribers may now choose the duration of their contracts, meaning no 24-month lock-in - a popular practice in the mobile industry.

If subscribers require a cellphone, its price is calculated depending on the length of the contract period chosen. Handsets are available on six-, 12-, 18- and 24-month contracts.

"Add the cellphone monthly price to the contract monthly subscription, and you have your total monthly subscription," Cell C said in a statement.

 - TechCentral


  • Nompumelelo - 2012-06-06 20:44

    Good news for the customers, I suppose. However, I have not been able to use the Cell C 3G service for almost 3 weeks due to \network problems\... How are they going to manage these new moves with unreliable service in existing products?

  • michael.hosking.9 - 2012-06-07 14:11

    Hey Alan, What about the 10,000 Complaints on and my massive registered complaint documented with ICASA and your Data Signal ? When are you going to halve the Complaints and get rid of your Call centre?

  • Timmy Aboo - 2012-06-08 13:07

    Cell C should realize that offering excellent packages without the basic reliable services such as calls and 3g is the same as offering no package at all, so actually Cell C charges for services they cannot deliverer.

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