Fin24

Apple sacks exec in maps fiasco

2012-11-28 09:13

San Francisco - Apple has ousted the executive who oversaw the mobile maps programme which was a spectacular flop, a report said Tuesday.

The Dow Jones website AllThingsD, citing a source familiar with the matter, reported that Rich Williamson was fired last week in an extension of a shakeup at the California tech giant begun a month ago.

Apple did not respond to an AFP request for comment.

The news comes a month after Apple announced the departure of its head of the mobile software unit, Scott Forstall, as well as retail chief John Browett.

Apple last month said it was promoting other executives including Jon Ive, Bob Mansfield, Eddy Cue and Craig Federighi to better integrate hardware, software and services.

Apple has in recent months launched the iPhone 5, the mobile operating system iOS 6, iPad mini, and new versions of the iPad, iMac, MacBook Pro, iPod touch and iPod nano.

Apple was forced to make a highly embarrassing apology in September for its glitch-ridden maps application in the new operating system used by the iPhone 5 and urged customers to use rival programmes while improvements are made.

Apple developed its own mapping programme included in its new mobile iOS 6 operating system, and in doing so booted off Google Maps, which had been the default programme for Apple devices.

But the new Apple programme immediately drew scorn for omitting key landmarks and cities, failing to identify correct locations and distorting views from its images.

Comments
  • trevor.kent.921 - 2012-11-28 10:12

    Bad Apples

  • freddie.miff - 2012-11-28 10:16

    Bring back Google Maps on the iPad. The Apple map system is pathetic! I particularly miss the streetview photos.

      stirrer.stirrer - 2012-11-28 10:29

      Blame yourself. You decided to throw good money after a bad product.

      nosiphom.mazibuko - 2012-11-28 10:56

      They were trying to stick a knife in Google's ribs and it backfired. Google Maps is amazing and the default mapping programme. Copy cats!! There is no Apple without Steve - the only genious/intellectual that was there, but like all geniouses, he had his shortcomings - focussing on differentiating sometimes at the expense of convenience - such as the lousy battery charger / data connector instead of a standard micro USB and a phone where you need tools to remove the SIM or the battery - that's junk - sheer stupidity, in fact you need a soldering iron to remove the battery!

  • ignatius.vanzyl - 2012-11-28 11:55

    The more I read about the iSheep and their toys the more I enjoy my Samsung Galaxy Note 2. My Samsung Drive & Walk application even warn me about speed cameras :-)

  • Bradlloyd07 - 2012-11-29 08:07

    when a company churns out versions at a rate on knots like Apple does, its no wonder the quality drops. They are clearly foregoing proper testing in order to meet deadlines just to get to market before the competitors.

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