Apple: The jury has spoken

2012-08-27 10:49

APPLE had decided to take its patent infringement battle to the courts only after “repeatedly” asking close component partner and arch-rival Samsung Electronics to stop mimicking the company’s designs, chief executive Tim Cook told employees on Friday.

“We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work,” Cook said in an internal memo.

His message sent to Apple employees late on Friday followed a decisive win handed to the company by a federal court in California in its patent infringement battle against Samsung.

A nine-member jury found that South Korea’s Samsung had copied key features of the hugely popular iPhone and iPad, and awarded damages of $1.05bn (R8.8bn) to Apple.

The courthouse victory is a big blow to Google, whose Android software powers the Samsung products. The verdict also empowers Apple in filing infringement cases against other Android manufacturers

“The jury has now spoken,” Cook said in the memo, titled: “An important day for Apple”.

“We applaud them for finding Samsung’s behaviour wilful and for sending a loud and clear message that stealing isn’t right,” Cook said, adding that he was hoping “the whole world listens”.

The verdict, seen by experts as one of the largest in patent history, came as a one-year anniversary present for Cook, who took over the chief executive job from late co-founder Steve Jobs exactly a year ago. It vindicates Cook’s long-held position as well that the company cannot “be the developer for the world”.

But Samsung warned that the San Jose court’s verdict was not “the final word in this case or in battles being waged in courts and tribunals around the world.” Apple, meanwhile, said it would move to block sales of Samsung’s infringing devices in the US.

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  • merkwaardig.obskuur - 2012-08-27 12:03

    An _American_ jury has spoken. A 16 X 9 format with as large a screen as possible, flat to fit into a pocket, and with rounded corners to minimize injury seems quite generic to me...

      paul.nefdt - 2012-08-27 14:03

      Small victory for Apple.. The truth is, the US consumer market is the only place (& maybe the UK) where the obviously biased US courts can protect Apple. Everywhere else in the world Apple is losing & will continue losing hopelessly!! Typical arrogance from the US idiots, instead of changing their market & business strategy they run to the courts.. PRICE IS KING!! you fools, ask any 10 Samsung users if they would have bought the equivalent Apple product if the price was say 'the same' or heaven forbid 'a little cheaper' than the Samsung product & I bet at least 7 or 8 would indicate they would've bought the Apple product instead.. Wake up you arrogant American fools....

  • karl.h.kramer - 2012-08-27 12:07

    Well, an American court protects an Amrican company!!!!

  • paul.stones.923 - 2012-08-27 12:07

    Fabulous, this is why we buy APPLE stock!!!

      wesleywt - 2012-08-27 12:13

      The hate apple is generating because of the law suits. I expect the Iphone 5 won't be such a hit.

      paul.nefdt - 2012-08-27 14:05

      & I guess its because of SAMSUNG the 'we sell APPLE stock'.. lol

  • maarten.slabbert.7 - 2012-08-27 12:11

    Only an American jury would have found for Apple. Everybody with eyes can see that. So I gues I have bought my last Apple device.

      thando.gqabaza - 2012-08-27 12:19

      Me too. Its not like their current line up offers anything that you cant get anywhere else

  • jacques.uys.12 - 2012-08-27 12:27

    I'm an Apple fan this article doesn't really do justice as to how the jury decided the outcome. Commentators seem to think American bias plays a role, even Google contacted Samsung asking to change some designs looking to similar to Apple's, that's saying something. Internal emails between Samsung executives stated that icon designs need to look more like Apple's. The jury ultimately decided that Samsung took a calculated risk in their designs. I think this is a great outcome for consumers as Android devices will need to circumvent Apple patents, giving way to true innovation. All the Android devices felt like shades of iPhones. I myself was also an owner of an Android device. Looking forward to what happens next.

      paul.nefdt - 2012-08-27 14:16

      @jacques.uys.12 - I would love to know how Apple's high prices & huge profits benefits 'the consumers'??

      Lungi Mtshali - 2013-05-16 12:25

      @Paul Nefdt, you miss the point to Jacques argument. If Samsung stops immitating and start innovating, THAT is good for the consumers. Their high profits=more tax revenue, which is good for the economy, good for the consumer. Just the way the cycle should be.

  • peter.hall.3956 - 2012-08-27 12:28

    viva Samsung S3 - i had a Iphone 4 also great but i am afarid to say Samsung is better at this stage, no more Itunes and flash works etc, the Apple Ipad is still the best in this space though!

  • sbu.mahwai - 2012-08-27 12:55

    home ground advantage I guess

  • paul.nefdt - 2012-08-27 14:46

    FAT CHANCE Apple will see any of that $1.05bn awarded to them... with all the appeals after appeals, it's now on to step.2 - get a US court to ban the sale's of SAMSUNG products in the US.. but as I said before, the greedy American fools dont realise that the damage is done i.e. the whole world knows Samsung sells a products that looks & operates the same as the more expensive Apple equivalent.. & the whole world knows PRICE IS KING, but hey dont believe me just ask the 50.2 million consumers who bought the 'Samsung alternative product' last year..

  • travis.vermaak - 2012-08-27 16:12

    Apples arguments are weak, petty and barely hold water. The legalities are clearly just being pushed to gain market share. To Apple fanboys who disagree, remember competition drives business. As for the phones themselves, Samsung S3 eats Apples for breakfast!!

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