Vitality-linked insurance product launched in Japan | Fin24
  • Credit Rating

    'I think Moody's will be happy' - President Ramaphosa says plan to deal with Eskom's debt is imminent.

  • 'No Basis in Fact'

    The PIC commission has slammed Iqbal Survé’s claims about Minister Pravin Gordhan.

  • Fin24’s newsletter

    Sign up to receive Fin24's top news in your inbox every morning.


Vitality-linked insurance product launched in Japan

Jul 18 2018 16:48

Vitality Group, founded by Discovery 20 years ago, announced the introduction of the first Vitality-linked insurance offering in Japan, in partnership with Sumitomo Life.

Sumitomo Life Vitality was presented to employees and other stakeholders in Tokyo, Japan.
This partnership links the Vitality programme to a Sumitomo Life insurance product and uses digital technology to enable access to and discounts on Vitality programme offerings.

Masahiro Hashimoto, president and CEO of Sumitomo Life, said Sumitomo Life Vitality provides a unique position in the Japanese insurance market. The upfront discounts offer clients the ability to take a higher level of insurance.

"We aim to revitalise life insurance in Japan, creating better health for society and tangible value for our clients and our business,” said Hashimoto.

According to Vitality Group CEO Barry Swartzberg, Vitality works because it incentivises people to understand their health, exercise more, eat better and stop smoking.

"With our extensive network of health and reward partnerships in Japan, we hope to see Sumitomo Life Vitality propel the success of the business (forward) and provide the necessary shift to help lower the high number of premature deaths from non-communicable diseases prevalent among this region’s ageing population,” said Swartzberg.

"Healthier people translate into a more productive and healthier society, with lowered healthcare needs and costs. The clear correlation between lowering insurance risk by encouraging preventive care and healthy lifestyle habits led to us developing this model, termed Vitality Shared-Value Insurance."

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

vitality  |  discovery  |  health


Company Snapshot


Struggling power utility Eskom will take centre stage at this year's mini budget

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

What do you think about private healthcare in SA?

Previous results · Suggest a vote