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Capitec is SA's favourite bank - poll

Cape Town - Capitec Bank [JSE:CPI], which has increased its client base by over a million new customers to 7.3 million people, has been ranked the best bank in South Africa for the fourth year running by the SA Customer Satisfaction Index (SACsi).

According to the SACsi results, Capitec Bank received a customer satisfaction score of 83.8%, which puts it 8.9% points above the industry average for services rendered in 2015.

The bank also made positive strides in a number of areas which contribute to overall customer satisfaction, including quality, perceived value, customer loyalty, levels of complaints and rates of complaint resolution. Capitec also had the least complaints and the highest rate of resolving complaints.

SAcsi founder Adrè Schreuder said that a three year trend indicates that Capitec has shown the greatest improvement in overall customer satisfaction and the strongest performance on perceived value of the five banks measured.

“We are inspired by the recognition our clients give us and humbled by the positive support for our brand," said Capitec Bank’s executive of marketing and corporate affairs Carl Fischer.

“We believe our customers are rating us highly on quality of service as well as value for money, because Capitec Bank is giving them what they need: simplicity delivered transparently. This gives people a better banking experience, which includes feeling in control of their finances."

He said the bank now has the huge responsibility to maintain this level of support for clients in the future.

Fischer pointed out that a number of recent awards showed that Capitec Bank has gained significant support and brand acceptance from the South African public.

Last month, Capitec Bank was rated the best bank in the world in the global Lafferty Bank Rating and came out tops among a group of top 100 global banks, based on a combination of financial and non-financial criteria related to the quality of the organisation and its business model, including strategy, culture, customer satisfaction, and living the brand promise.

The Solidarity Report also recently named Capitec Bank as the best priced bank and the Ask Afrika Orange Index rated it tops for customer service.

At midday Capitec’s share price traded up 0.43% at R590.39 from a previous close at R587.88.

Capitec increase profit by 26% for the year ended February 2016. Earnings increased to R27.87 per share, while net income rose 26% to R3.2bn from R2.55bn in 2015 and R2bn in 2014.

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