Johannesburg - FNB CEO Michael Jordaan on Wednesday announced the addition of Shoprite and Checkers to its catalogue of reward partners.
This means FNB customers will now be able to earn up to 15% in eBucks when they shop at Shoprite Checkers.
“For me it’s a special day in that it is probably the last time that I will be announcing one of the new launches of eBucks,” said Jordaan, who will be stepping down as the bank's CEO at the end of the year.
“It’s a company that I started as CEO about 13 years ago and it’s quite extraordinary that Jolandé, who now runs eBucks and Jacques Celliers, who takes over as CEO of FNB, were both part of a small group that started eBucks.”
Since then it has become a successful rewards programme, paying out more than R700m to its customers last year – an increase of more than 30%.
The benefit that the Shoprite Checkers deal will bring to FNB customers is expected to be at least an additional R120m a year.
“Customers are really enjoying the ability to earn up to 15% on their fuel swipes, as well as when they purchase air time through the bank’s electronic channels and to earn up to 2.5% on their everyday swipes,” said Jolandé Duvenage.
What makes this a stand-out deal is that groceries are an essential spend for so many people, which makes the programme really tangible and continues to add to the lifestyle of customers, Duvenage said.
eBucks also unveiled its new corporate identity and the objective of the rebranding was threefold.
It aimed to cement ties with its parent brand - FNB, to simplify the understanding of the rewards offering, and to reflect that eBucks Rewards is more than just a virtual rewards currency.
Watch: How the eBucks-Shoprite partnership works
- Fin24
This means FNB customers will now be able to earn up to 15% in eBucks when they shop at Shoprite Checkers.
“For me it’s a special day in that it is probably the last time that I will be announcing one of the new launches of eBucks,” said Jordaan, who will be stepping down as the bank's CEO at the end of the year.
“It’s a company that I started as CEO about 13 years ago and it’s quite extraordinary that Jolandé, who now runs eBucks and Jacques Celliers, who takes over as CEO of FNB, were both part of a small group that started eBucks.”
Since then it has become a successful rewards programme, paying out more than R700m to its customers last year – an increase of more than 30%.
The benefit that the Shoprite Checkers deal will bring to FNB customers is expected to be at least an additional R120m a year.
Watch: eBucks-Shoprite partnership launch
“Customers are really enjoying the ability to earn up to 15% on their fuel swipes, as well as when they purchase air time through the bank’s electronic channels and to earn up to 2.5% on their everyday swipes,” said Jolandé Duvenage.
What makes this a stand-out deal is that groceries are an essential spend for so many people, which makes the programme really tangible and continues to add to the lifestyle of customers, Duvenage said.
eBucks also unveiled its new corporate identity and the objective of the rebranding was threefold.
It aimed to cement ties with its parent brand - FNB, to simplify the understanding of the rewards offering, and to reflect that eBucks Rewards is more than just a virtual rewards currency.
Watch: How the eBucks-Shoprite partnership works
- Fin24