Absa voted tops for service

2012-10-10 10:58

Cape Town - Absa Group [JSE:ASA] was the only bank to make the top 20 of the 2012 Ask Africa Orange Index, and was named the winner of the banking category for customer service on Tuesday. 

According to the index, Absa scooped the top spot in service excellence in the banking industry category.

Absa Group CEO Maria Ramos said: "This ranking is a great tribute to the loyalty of our customers and in the unstinting efforts of Absa staff.

"Our focus has always been on putting the needs of our customers at the centre of everything we do. This award shows that we are making progress towards becoming the bank of choice for our customers."

Bobby Malabie, CEO of Absa Retail and Business Banking, said: "We owe this award to all our loyal customers and hard-working employees. This great achievement is indeed proof of our commitment to customers."

Absa is transforming a number of critical customer experiences and has used a customer experience design principle to move from a paper-  to a customer-based product in a paperless environment.

Ed Carrell, chief operating officer of Absa Retail and Business Banking, said: “We are delighted to have won the award in the banking industry category

Carrell said Absa aims to be the "go-to bank" for customers in Africa and that equates to being the instinctive choice for a customer, earned through consistently delivering relevant products and services.

“If we continue to be likeable in doing this, then we build a trust and a bond that is difficult to break, which is the cornerstone of healthy brand equity,” said Carrell.

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  • repline.rasbanda - 2012-10-10 11:07

    OMG, I used to work for ABSA and my wife is currently working for ABSA, all I can ask is, what are Maria Ramos smoking?

      repline.rasbanda - 2012-10-10 12:48

      oh... Apparently FNB was nominated as the most Innovative bank in the World yesterday in Washington. Hmmm. How about getting some news on this NEWS 24.

      denis.dendrinos - 2012-10-10 13:13

      in the world, announced in the US.......vs best here? geee......what ever seems more impressive.

      gerald.king.589 - 2012-10-10 14:15

      Service at Abs is incredible. That's why I left -they even charged me explicitly to close!!!

      alan.jerrold - 2012-10-10 14:47

      I used to have all my bonds with ABSA and was a model client. Over the years they made a load of money from me. Then some years back I needed a R53 000 loan for bridging finance before I sold my car and paid cash for a new one. Despite my having been an excellent client for over 20 years with never a black mark, they turned me down. I went elsewhere, got my loan, repaid it in full in 2 months and since have shut down 3 bonds with ABSA. Revenge is sweet.

  • susan.paul.330 - 2012-10-10 11:12

    I disagree with this article, why was'nt i contacted for this survey???

  • petrivoges - 2012-10-10 11:16

    What survey and who was the target group? Probably people on ABSA's mailing list

  • hayley.fredericks.9 - 2012-10-10 11:22

    This is hilarious. I would have guessed maybe coming last!

  • kieron.beets - 2012-10-10 11:24

    DEfnitely worst service I ever had from a bank was ABSA, I would also like to know where these surveys locations are, because your hear of survey this and survey proves that, but I have never completed a survey...

  • BoyvandieSuburbs - 2012-10-10 11:26

    I have dealt with all the major banks in SA. I rank them as follows, from worst to best: ABSA, Nedbank, Standard RMB/FNB.

  • jaco.truter2 - 2012-10-10 11:39

    Don't believe this for one moment. I am actually considering to take my account away from ABSA. Think the same people that did the crime stats did this survey.

  • pieter.kritzinger.16 - 2012-10-10 11:41

    Ja, well, now fine. This is South Africa, after all.

  • denis.dendrinos - 2012-10-10 11:42

    I'd rather be raped with pineapples than ever use ABSA again!!!! They are shallow, greedy and useless. Try getting a straight answer if something is declined. Their charges are ridiculous - surely that comes into service?

  • marian.schaperbothma - 2012-10-10 11:42

    Congratulations, ABSA is the best and helpful Bank for the Impaired Hearing and Handicapped people. God Bless

  • - 2012-10-10 11:45

    What a Joke! I have had nothing but bad service from ABSA.

  • kyle.berry.90857 - 2012-10-10 11:56

    What bank do you readers recommend, for a savings account?

      freddie.miff - 2012-10-10 12:11

      FNB is the best bank for commercial services, internet banking etc, however for low cost banking, have a look at Capitec.

  • mark.hocker.75 - 2012-10-10 12:03

    you've got to be kidding !!...i once had my signature forged by ABSA on a surety document to try squeeze money from me. this survey is akin to Hitler being voted most popular statesman during wartime Germany - possible, but who the hell voted ? avoid them like the plague !!

  • freddie.miff - 2012-10-10 12:09

    Couldn't disagree more. ABSA is pathetic, I have business dealings with them through facilities provided to their cients, they are the worst bank in SA... by far.

  • beth.cameron.94 - 2012-10-10 12:10

    Who conducts the survey and what section of the community were involved? For me, there is no Bank to top FNB - in my book they are No. 1!!!

      Christo Boshoff - 2013-09-13 07:56

      AMEN!!! Such a pleasure to go into a branch and have everything sorted out, IF & WHEN there is a problem! Fourways branch is GREAT!!!

  • steve.blignaut - 2012-10-10 12:20

    whahaha - seriously? Had such bad experiences there, will never go back. but in all fairness, all the banks are crap.

      Christo Boshoff - 2013-09-13 07:58

      ABSA is the worst, followed by standard bank...what a joke...had accounts at both and since changing to FNB 5 years ago, no hassels and best service at all there branches!

  • selma.botha.9 - 2012-10-10 12:20


  • - 2012-10-10 12:31

    Voted tops for POOR service!

  • clare.lotriet - 2012-10-10 12:34

    Useless bunch, took them 2 weeks for a bond approval as opposed to FNB who came back to me within 2 days and gave me a better deal. Moving all my accounts to FNB!

  • J.Stephen.Whiteley - 2012-10-10 12:43

    Absa collected oodles of customer comments and trashed the saddos.

  • louwv - 2012-10-10 13:02

    It is obvious that none of the satisfied clients red this as all the comments are extremely nergative. I must say I smell a BIG RAT. I have not heard of one happy staff member and only client complaints. Please visit

      napolita.kio - 2012-10-10 13:05

      "I have not heard of one happy staff member and only client complaints" Perhaps the company you keep...!?!?

  • dup.andre - 2012-10-10 13:07

    What a joke!!

  • nico.eksteen.7 - 2012-10-10 13:10

    Their services do not match their horrendous fees.

  • bhattingh - 2012-10-10 14:11

    They never asked me. What is wrong with people, they clearly have no idea what service is. What a joke.

  • louis.jordaan - 2012-10-10 14:20

    this must be a rubbish award. they treated my 81 year old father like dirt!

  • danie.vanderlith - 2012-10-10 14:45

    What a joke. On three seperate occations I stood in a line for 45min with only 3 people in front of me. I had to leave all 3 times as my lunch was over and I was late for work AGAIN. Don't know how they came to this conclusion. Must have bribed someone with the money they get from the exesive fees they charge. I'm closing all 3 my accounts by absa soon. If I read all the comments below then I'm not the only one with this problem. Time to go back to the people absa and listen to what the customer needs.

  • pat.aldrich.96 - 2012-10-10 16:36

    Obviously they paid the parttakers or wrote off their fees. It is the poorest of service I have ever experienced apart from goverment. No no no its a scam

  • wcbouwer - 2012-10-10 19:41

    Strange, moments after FNB gets announced as the best bank that ABSA chimes in with this unknown never heard of award....this smells very fishy.

  • adriaan.kroon.1 - 2012-10-10 21:53

    Absa is useless!!! Never again

  • thefat.canarie - 2012-10-11 09:30

    I'm sure someone has been smoking pot here! And just how is that? the incompetent Ramos, who is hardly to be found at Absa, comments on the service! She takes credit for things that she shoud shut up about! Cam the ABSA BOARD PLEASE WAKE UP - SHE IS DESTROYING ABSA!!!

  • Christo Boshoff - 2013-09-13 07:55

    What the hell is Ask Orange Africa Smoking?

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