Overhex drives digital innovation with new wine range

Overhex Wines International of Worcester has taken digital innovation in the wine local industry to the next level with the launch of its new Mensa wine range.  

The first local wine brand with a label supported by an AR (augmented reality) app, Mensa is a new concept wine targeting primarily women.

When scanned using the Mensa Wine App on an Android or IOS smartphone device, the label comes to life as a book revealing the full story of the wine.

The label features "everywoman" relaxing in the signature Mensa chair surrounded by books with a glass of wine and her trusty dog looking on.

Another Mensa wine innovation is the Helix closure by Amorim. The entire range is closed with a revolutionary cork that allows you to twist open the wine by hand and reseal it for added convenience without the need of a corkscrew.

“These unique aspects of our new Mensa range set it apart from other wines and fit in with our vision of being an innovative, technologically advanced wine brand that is in line with international trends,” says Gerhard van der Wath, owner and managing director of Overhex Wines International.

“Differentiation and innovation are key points of focus, and unique concepts, lively consumer-driven brands and chic packaging contribute greatly to our success.”

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