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DGB led the South African category at the prestigious Mundus Vini Grand International Wine Awards, winning over 40% of all Gold medals awarded to Cape producers at the Spring Competition, which is traditionally held just before the annual Prowein Wine Show in Dusseldorf.
Of the total of 24 Gold medals going to South African wines, 10 were for wines in DGB's diverse stable of established and new brands. The winning wines are housed in DGB's Boschendal and Bellingham ranges, as well as the Old Road Wine Company which is co-owned by DGB CEO Tim Hutchinson.
However, if there is one factor common to these Mundus Vini awarded wines, it is that they all bear the fruits of DGB's strategy of the premiumisation of its local and international wine offering.
Hutchinson said the company had made a collective decision in 2016 to focus on servicing the top-end of the wine market through offering wines at price points and a quality proposition for which customers are prepared to pay premium prices.
"Of course we knew that focussing on the premium market was not going to be easy – if it were, everybody would be doing it," says Hutchinson.
"But since this strategy was implemented, we have seen growth in the premium market, the result of DGB's strong wine brands offering provenance and legacy – such as Boschendal and Bellingham – as well as exciting new lines, including the wines from Old Road Wine Company. The growth is recorded by the sales figures while the quality of the wines is underscored through competitions such as Mundus Vini, where DGB dominated the local category this year."
DGB International sales director Greg Guy said DGB's sterling performance at Mundus Vini gives the brands much-needed exposure now that this year’s Prowein trade event has been postponed due to the coronavirus.
