Boost for blueberry industry | Fin24
 
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Boost for blueberry industry

Jan 17 2018 18:48

Cape Town - Migiva Group and OZblu have signed a joint venture agreement combining their skills and strengths to form OZblu America, which will bring to market what they call a superior blueberry offering.

This will be done through the production and delivery of exclusively patented varieties.
 
Through this agreement for South, Central and North America, OZblu America will have rights to grow, sell and market the fruit coming from varieties developed by Dave and Leasa Mazzardis that is marketed under the OZblu brand.
 
"We strongly believe that if the whole blueberry industry can elevate the consumer eating experience with new varieties of this superfood, it will lead to a transformative uplift and broader consumption for the entire blueberry industry and drive future growth,” explains Roger Horak, Global CEO and founder of United Exports and co-founder of OZblu - currently one of the largest producers of blueberries in South Africa and Australia.
 
With OZblu’s blueberry breeding programme it made sense to find the right partner to develop the potential growth and supply, explains Jorge Pacheco, United Exports' commercial director for The Americas.  
 
Details of the joint venture were not disclosed.

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agribusiness  |  blueberries  |  agriculture  |  fruit
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