Boost for blueberry industry | Fin24
 
  • Load Shedding

    Find the latest load shedding schedules for Joburg, Durban, Cape Town, and other cities.

  • Peter Moyo

    The former Old Mutual CEO says he wants its directors jailed for six months without option of a fine.

  • Fin24’s newsletter

    Sign up to receive Fin24's top news in your inbox every morning.

Loading...

Boost for blueberry industry

Jan 17 2018 18:48

Cape Town - Migiva Group and OZblu have signed a joint venture agreement combining their skills and strengths to form OZblu America, which will bring to market what they call a superior blueberry offering.

This will be done through the production and delivery of exclusively patented varieties.
 
Through this agreement for South, Central and North America, OZblu America will have rights to grow, sell and market the fruit coming from varieties developed by Dave and Leasa Mazzardis that is marketed under the OZblu brand.
 
"We strongly believe that if the whole blueberry industry can elevate the consumer eating experience with new varieties of this superfood, it will lead to a transformative uplift and broader consumption for the entire blueberry industry and drive future growth,” explains Roger Horak, Global CEO and founder of United Exports and co-founder of OZblu - currently one of the largest producers of blueberries in South Africa and Australia.
 
With OZblu’s blueberry breeding programme it made sense to find the right partner to develop the potential growth and supply, explains Jorge Pacheco, United Exports' commercial director for The Americas.  
 
Details of the joint venture were not disclosed.

* Sign up to Fin24's top news in your inbox: SUBSCRIBE TO FIN24 NEWSLETTER

agribusiness  |  blueberries  |  agriculture  |  fruit
NEXT ON FIN24X

 
 
 
 

Company Snapshot

#MINIBUDGET2019

Struggling power utility Eskom will take centre stage at this year's mini budget
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

What do you think about private healthcare in SA?

Previous results · Suggest a vote

Loading...