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AdVini acquires majority share of Stellenbosch Vineyards

May 07 2018 18:17

Cape Town - AdVini has acquired a majority share in Stellenbosch Vineyards.

AdVini is the owner of L'Avenir and Le Bonheur and the majority shareholder in Ken Forrester Vineyards.

Stellenbosch Vineyards is distributed in more than 30 countries and its brands include Welmoed, Arniston Bay and Versus.

With the established winemaking facility, bottling activities and logistical centre that’s supported by a reputable back office, the acquisition provides a strategic benefit for AdVini South Africa that complements its activities.

The acquisition follows after an international distribution agreement was entered into at the beginning of the year, which covers the Americas, Asia, travel retail and the rest of the world markets. Stellenbosch Vineyards will continue to deal directly with existing customers.

"With the addition of Stellenbosch Vineyards, our South African wine offering in the premium segment is vastly becoming an enticing selection, together with international brands that meet the demand of our retail customers and consumers, in a model that is particularly respectful of the social and environmental values,” says Antoine Leccia, CEO of AdVini.

"AdVini is present in more than a hundred countries due to its sales network and close relationships with its customers. We, at Stellenbosch Vineyards, are all proud to be joining the AdVini family,” says Eduan Steynberg, MD of Stellenbosch Vineyards.

Stellenbosch Vineyards currently sources fruit from several vineyard sites and strongly supports farms that focus on economic, human and environmental factors. Stellenbosch Vineyards is a registered Fairtrade producer and a member of the Agricultural Ethical Trade Initiative (WIETA).

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stellenbosch  |  wine  |  agribusiness  |  agriculture
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