Share

Pioneer backs down from KWV takeover

Johannesburg - Pioneer Food Group [JSE:PFG] has withdrawn its 1 200 cents per share offer for Paarl-based wine and brandy maker KWV Holdings.

The initial offer was valued at R828m.

In a joint statement on Wednesday, the firms indicated that the possibility of an offer price adjustment had meant there would not be sufficient shareholder support at KWV for Pioneer’s takeover bid.

There were early indications that Pioneer could lower its bid for KWV, after concerns about the liquor maker’s current profit performance.

A trading statement released on Tuesday evening by KWV confirmed a marked drop in earnings for the interim period ending December 2010.

While the onset of poor trading would normally justify a company pulling out of a proposed acquisition, there are market watchers who believe Pioneer may also have been influenced by certain shareholders' negative reaction to the proposed deal.

Some shareholders have argued that Pioneer’s takeover of KWV would have benefited PSG-owned Zeder Investments [JSE:ZED] - which owns influential stakes in both businesses - more than ordinary shareholders.
 
Finweek speculated last month that Zeder may have grand long-term plans to build a much bigger position in Pioneer by buying out Kaap Agri minority shareholders.

Kaap Agri is the biggest single shareholder in Pioneer.

The proposed Pioneer offer asked KWV shareholders to swap their shares for a cash settlement, as well as a small portion of Pioneer shares.

A number of shareholders and market commentators believed the 1 200c/share offer undervalued KWV, which has a conservatively stated net asset value of 1 800c/share.

Although operationally speaking KWV cannot compare to a market leader like Distell, a number of vocal shareholders have called for KWV to follow its own course of development and be listed on the JSE rather than incorporated into the sprawling Pioneer business.

With Pioneer out of the picture, the question now is whether Halewood, a niche liquor group owned by a British parent company, will come into the picture.

Fin24 understands that last month Halewood pitched a formal offer to KWV that proposes a merger of the businesses.

Halewood specialises in alcopops – its best known brands are Red Square and Caribbean Twist.

To date KWV has not notified its shareholders of any offer from Halewood.
We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.15
-0.7%
Rand - Pound
23.82
-0.6%
Rand - Euro
20.39
-0.5%
Rand - Aus dollar
12.30
-0.5%
Rand - Yen
0.12
-0.6%
Platinum
950.40
-0.3%
Palladium
1,028.50
-0.6%
Gold
2,378.37
+0.7%
Silver
28.25
+0.1%
Brent Crude
87.29
-3.1%
Top 40
67,190
+0.4%
All Share
73,271
+0.4%
Resource 10
63,297
-0.1%
Industrial 25
98,419
+0.6%
Financial 15
15,480
+0.6%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders