JC Le Roux an icon for SA consumers | Fin24
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JC Le Roux an icon for SA consumers

Jul 28 2014 15:38
Stellenbosch - South Africa’s sparkling wine JC Le Roux was declared an Icon in the 2014/2015 Ask Afrika Icon Brand survey.

The annual Target Group Index (TGI) measured some 8 000 quintessentially South African brands, JC Le Roux was the only alcoholic brand to make the Icon cut.
Ask Afrika Icon brands are typically South African brands that are loved, have a loyal following and instil a common experience irrespective of cultural backgrounds, income levels and language.

The Ask Africa Icon Brand survey is conducted annually amongst over 15 000 adult consumers by the Afrika Group market research company.   
“JC Le Roux’s Iconic status is the ultimate proof that our Méthode Cap Classique and sparkling wines are most loved by South African consumers,” said global marketing manager Jackie Olivier.

She has set her sights on conquering the rest of Africa with this brand.

- Fin24

wine  |  champagne  |  agriculture  |  consumers  |  branding


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