Don't bow to poultry producers, urges body | Fin24
  • Peter Moyo

    The ex-Old Mutual boss has been treated badly, but is still overplaying his hand, says Ferial Haffajee.

  • 'Nosedive'

    We don't use fake parts, says South African Airways, after mid-air 'jolt'.

  • Fin24’s newsletter

    Sign up to receive Fin24's top news in your inbox every morning.


Don't bow to poultry producers, urges body

Jan 16 2014 07:25


Related Articles

NSPCA has grave concerns over imported chickens

Cape Town - The Association of Meat Importers and Exporters of SA (AMIE) urged the government not to buckle under pressure from poultry producers who want to raise the cap on brine limits in chicken.

The department of agriculture, forestry and fisheries announced amended regulation to reduce the amount of brine contained in chicken.

Brine levels were slashed by half to contain a maximum of 15% by weight in individually quick frozen (IQF) chicken portions.

Poultry producers and consumer bodies were consulted, but a consensus could not be reached, forcing the department to make a final decision.

The department is giving the poultry industry a year to adjust its brine limit.

Brine is injected into chicken and other meat products to retain succulence and flavour.

However, in 2011 a government probe found that producers have been abusing this process by injecting excessive quantities of brine into their produce.

AMIE said the new limit will reduce consumer abuse for commercial gain, adding that it is in favour of zero brining.

"AMIE is, and always has been, totally opposed to the blatant abuse of consumers by excessive brining", said CEO David Wolpert in a statement.

He also pointed out that the total brining volumes exceed 500 million litres per annum - more than double the total annual chicken imports into the country.

"We urge the department to implement its ruling as soon as possible in order to restore some moral, ethical and safety values in the market place".

It said that these values have been replaced by abusive practices.

Reports indicate that profits of Astral, which includes County Fair, Mountain Valley andNational Chicks under its banner, will take the biggest knock because of the new cap on brine levels.

Astral CEO Chris Schutte said in a statement the amended regulations will impact the price of quick frozen products, and that it should be challenged by the poultry industry.

 - Fin24

amie  |  chicken


Read Fin24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

What do you think about private healthcare in SA?

Previous results · Suggest a vote