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Cape Town - The owner of Blue Africa Trading, which produces wine and rooibos products from the Western Cape, will get an opportunity to travel to Peru and Chile to explore those markets.
Charl Rudman from Stellenbosch will be part of the 27-member business delegation, which will participate in the Outward Trade and Investment Mission (OTIM) to South American countries, taking place from June 2 to 6 2014.
The mission is part of the department of trade and industry’s (dti) strategy to expose and provide market access to emerging exporters in other countries in order to increase trade between South Africa and other countries.
“I am very excited to have been selected to be part of this mission as I believe it will open a lot of doors for our company in the South American market," said Rudman.
"The market for rooibos is growing worldwide as it is generally a new product that is mostly unknown in other countries.”
He added that he will be marketing a new product for the first time in Peru, namely a rooibos wine.
Rudman also produces tea for the hospitality industry and rooibos tea for premium and private labels.
“I am very grateful to the dti for this opportunity, because it has been through these kinds of missions that we have been able to introduce our products to other markets, such in the Middle East, where we are already seeing results,” he said.
The business delegation has been assisted through the dti’s Export Marketing and Investment Assistance Scheme (Emia).
Charl Rudman from Stellenbosch will be part of the 27-member business delegation, which will participate in the Outward Trade and Investment Mission (OTIM) to South American countries, taking place from June 2 to 6 2014.
The mission is part of the department of trade and industry’s (dti) strategy to expose and provide market access to emerging exporters in other countries in order to increase trade between South Africa and other countries.
“I am very excited to have been selected to be part of this mission as I believe it will open a lot of doors for our company in the South American market," said Rudman.
"The market for rooibos is growing worldwide as it is generally a new product that is mostly unknown in other countries.”
He added that he will be marketing a new product for the first time in Peru, namely a rooibos wine.
Rudman also produces tea for the hospitality industry and rooibos tea for premium and private labels.
“I am very grateful to the dti for this opportunity, because it has been through these kinds of missions that we have been able to introduce our products to other markets, such in the Middle East, where we are already seeing results,” he said.
The business delegation has been assisted through the dti’s Export Marketing and Investment Assistance Scheme (Emia).
