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Winners of mall marketing awards announced

Oct 21 2018 16:46

The 2018 Footprint Marketing Award winners were announced at the recent South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.

The SACSC Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation, creative achievements, with economic success and excellent customer service.
 
This year, 46 awards were presented in total, of which 11 were gold awards and 21 were silver. All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ VIVA Awards.

The Boulders Shopping Centre in Midrand, Gauteng was crowned the Spectrum Award Winner. The shopping centre beat 47 other entries in this year’s awards for their 3 Hour Uncapped Free WIFI Launch. This campaign saw dwell time increase by 35 minutes.

A database of new customers was added to the mall’s database and this also allowed management to monitor shopper patterns over the month campaign. Shoppers had access to dedicated WiFi hotspots throughout the centre which also featured dedicated sign boards highlighting these areas.

Amanda Stops, CEO of the SACSC said these awards had become increasingly more challenging to judge as each year the quality of entries continue to impress.

"Extraordinary innovations and concepts made up the exciting number and quality of entries this year. These entries showcased uncanny flair, detail and exceptional customer service. Each year, the Footprint Award entries get bigger and better and I am already looking forward to next year," she said.

Footprint Spectrum Award Winner:

  • Redefine Properties for its 3 Hours Uncapped FREE Wi-fi campaign at The Boulders Shopping Centre.    

Gold Footprint Award Winners:

Grand Opening, Expansion and/or Renovation   

  • Cultivate Consulting for the Dunes Mall.    
  • Redevelopment and Launch of The Market: Facebook video campaign by the Ballito Lifestyle Centre.
  • Kitchen Sink for Loftus Park.

Sales Promotions and Events   

  • Redefine Properties for the Creamonaise Guinness Book of Records, The Longest Sandwich at the Maponya Mall.
  • Mowana Properties for The Magic of Fashion - Vodacom Durban July Campaign 2017 at The Pavilion Shopping Centre.    
  • Bespoke Marketing Consulting for Brooklyn Mall's "Japan Cultural Expo".
  • Excellerate Brand Management for the Meet.Eat.Repeat promotion at The Zone @ Rosebank.

Community relations

  • Mustard Seed Relationship Marketing for the Longbeach Mall - Eco Champs
  • Bespoke Marketing Consulting for Mall of Africa hosts "Africa's Art Collective - Seasons"

Advertising

  • Canal Walk Shopping Centre for its My Story My Style Brand Campaign.

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sacsc  |  sacsccongress  |  marketing  |  shopping centre  |  retail
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