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Cape Town - The palatial Mooikloof home of multi-millionaire and R699-a-month car purchase scheme founder Albert Venter provides tantalising footage in a promotional video urging people to invest in Cape-based property company Treoc – but Venter says he has no business dealings with the controversial company.
A Fin24 reader, who wished to remain anonymous, alerted Fin24 to the YouTube video footage advertising “Live the Treoc Way” at the Venter mansion at a leafy, exclusive Pretoria equestrian estate. It features beautiful people, including a leggy brunette walking up a staircase in shiny black stilettos and two fetching bikini-clad women in a massive swimming pool at the mansion. Lots of be-suited people - women as well as men - look on in awe as they study “the Treoc way”.
The reader wanted to know whether Venter and Coetzee were working together on a new project.
Approached for comment, Treoc founder Coert Coetzee said: “The ad you are referring to was produced for us by the Faction advertising agency in Pretoria. I have no idea who or what they used as actors or for film sets. I paid them a fee for the ad and that is all. Their Mr Christo van der Westhuizen was my contact person. I do not know an Albert Venter or a ‘R699 car guy’.
"By the way, Media24 refused to show our ad on DStv,” he remarked.
WATCH THE AD:
Dr Christo van der Westhuizen, MD of Faction advertising, confirmed the video was produced “some time ago” on the instructions of Coert Coetzee of Treoc. “ For this, our production company had to identify suitable locations in the Gauteng area. It is correct that Mr Coetzee did not suggest any particular locations for the shoot – as such I don’t suspect that he is familiar with any of the respective owners (of the private homes shown in the video) who agreed to the filming on condition of anonymity.”
Approached for comment, Venter said he does not know Coert Coetzee either. It was quite possible that the footage for the video had been done on his property, he conceded, but he does not know who the advertising company dealt with for their footage. He said it was possible that Coetzee had used his home for the footage “but I have nothing to do with his company”. He said he had never heard of Treoc.
Treoc is gearing up for a seminar in Stellenbosch this weekend where it will tell potential investors how to put their money into property trusts to avoid tax – and how to use other people’s money to grow their wealth by taking over those people’s mortgage bonds.
The company, however, faces a legal suit by angry investors who claim they have been short changed by the Treoc Group run by the flamboyant Somerset West-based businessman and former Rapport journalist Coetzee.
READ: Investors take Treoc 'Ponzi scheme' to court
Ryno Engelbrecht and Mervin Dowries, joint liquidators of Treoc Limited’s Treoc Capital (Pty) Ltd, have issued summonses against the company’s directors. One of the investors, Paul Hoogendoorn, said the investors are awaiting a court date for the hearing in the Western Cape High Court.
Cornelius Johannes (Coert) Coetzee is the first defendant while the others are directors Ian Deyzel, Joshua van der Merwe, Jose Alberto Delgado and William Fullagar. The directors stand accused of reckless trading, and that the company conducted the business of a bank by soliciting and accepting deposits from the general public “which exceeded in aggregate R500 000”. The plaintiffs are seeking R5.2m from the defendants.
Coetzee dismissed the allegations, arguing that pension companies used the lies of “hostile creditors” and their own media companies to badmouth him “whenever they can”. They, and "especially the Sanlam/Naspers controlled Media24, hope I will disappear!”.
Coetzee said the company, Treoc Capital, has never operated as a bank and that he has a letter from the National Credit Regulator that its operators are in order.
READ: Treoc firm ‘a pyramid scheme’
Treoc is unmoved by the controversy over its former subsidiary and is forging ahead with an investment seminar at the Stellenbosch Protea Hotel this Saturday January 31.
On its website www.treoc.com it says the seminar starts at 07:30. There were only a few seats left at the full-day seminar described as “the best life-changing seminar ever! Make Money with property and trusts”.
A Fin24 reader, who wished to remain anonymous, alerted Fin24 to the YouTube video footage advertising “Live the Treoc Way” at the Venter mansion at a leafy, exclusive Pretoria equestrian estate. It features beautiful people, including a leggy brunette walking up a staircase in shiny black stilettos and two fetching bikini-clad women in a massive swimming pool at the mansion. Lots of be-suited people - women as well as men - look on in awe as they study “the Treoc way”.
The reader wanted to know whether Venter and Coetzee were working together on a new project.
Approached for comment, Treoc founder Coert Coetzee said: “The ad you are referring to was produced for us by the Faction advertising agency in Pretoria. I have no idea who or what they used as actors or for film sets. I paid them a fee for the ad and that is all. Their Mr Christo van der Westhuizen was my contact person. I do not know an Albert Venter or a ‘R699 car guy’.
"By the way, Media24 refused to show our ad on DStv,” he remarked.
WATCH THE AD:
Dr Christo van der Westhuizen, MD of Faction advertising, confirmed the video was produced “some time ago” on the instructions of Coert Coetzee of Treoc. “ For this, our production company had to identify suitable locations in the Gauteng area. It is correct that Mr Coetzee did not suggest any particular locations for the shoot – as such I don’t suspect that he is familiar with any of the respective owners (of the private homes shown in the video) who agreed to the filming on condition of anonymity.”
Approached for comment, Venter said he does not know Coert Coetzee either. It was quite possible that the footage for the video had been done on his property, he conceded, but he does not know who the advertising company dealt with for their footage. He said it was possible that Coetzee had used his home for the footage “but I have nothing to do with his company”. He said he had never heard of Treoc.
Treoc is gearing up for a seminar in Stellenbosch this weekend where it will tell potential investors how to put their money into property trusts to avoid tax – and how to use other people’s money to grow their wealth by taking over those people’s mortgage bonds.
The company, however, faces a legal suit by angry investors who claim they have been short changed by the Treoc Group run by the flamboyant Somerset West-based businessman and former Rapport journalist Coetzee.
READ: Investors take Treoc 'Ponzi scheme' to court
Ryno Engelbrecht and Mervin Dowries, joint liquidators of Treoc Limited’s Treoc Capital (Pty) Ltd, have issued summonses against the company’s directors. One of the investors, Paul Hoogendoorn, said the investors are awaiting a court date for the hearing in the Western Cape High Court.
Cornelius Johannes (Coert) Coetzee is the first defendant while the others are directors Ian Deyzel, Joshua van der Merwe, Jose Alberto Delgado and William Fullagar. The directors stand accused of reckless trading, and that the company conducted the business of a bank by soliciting and accepting deposits from the general public “which exceeded in aggregate R500 000”. The plaintiffs are seeking R5.2m from the defendants.
Coetzee dismissed the allegations, arguing that pension companies used the lies of “hostile creditors” and their own media companies to badmouth him “whenever they can”. They, and "especially the Sanlam/Naspers controlled Media24, hope I will disappear!”.
Coetzee said the company, Treoc Capital, has never operated as a bank and that he has a letter from the National Credit Regulator that its operators are in order.
READ: Treoc firm ‘a pyramid scheme’
Treoc is unmoved by the controversy over its former subsidiary and is forging ahead with an investment seminar at the Stellenbosch Protea Hotel this Saturday January 31.
On its website www.treoc.com it says the seminar starts at 07:30. There were only a few seats left at the full-day seminar described as “the best life-changing seminar ever! Make Money with property and trusts”.
