The top 10 ads South Africans like most

Cape Town – South Africans love local stories to shine through advertising, the latest Millward Brown's Best Liked Ads list reveals.

“Local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015,” said Millward Brown.

The top 10 Millward Brown's Best Liked Ads list for the second quarter of 2015 are:

1. KFC: Mama (Ogilvy & Mather Johannesburg)

2. Koo: Beating the Best (FCB Johannesburg)

3. Capitec Bank: Be in Control (Capitec Studio in-house)

4. Savlon: The Freedom to Explore (J. Walter Thompson Cape Town)

5. Dettol Soap: Worry Less Love More | Slide (Havas Worldwide Johannesburg)

6.Tumi Taste (J. Walter Thompson Johannesburg)

7. CTM: Lovie (Hammersmith & Elephant)

8. Ingram's Camphor Cream: Khodesa (FCB Johannesburg)

9. KFC: Ka-Ching Rehit (Ogilvy & Mather Johannesburg)

10. Dettol ASL: Worry Less Love More | Bike (Havas Worldwide Johannesburg)