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Cape Town - Consumers can expect more and more companies to come out with new, more attractive corporate identities in efforts to win their favour and their disposable funds.
Several companies are in the process of brushing up their corporate identities to remain appealing to consumers in a difficult economic environment.
In just the past two weeks Steers, King Pie and Hi-Fi Corp, for example, unveiled their brand new finery.
“It's not at all coincidental that there has been a great increase in rebuilding corporate identities. In the past three to four years a lack of credit, as well as global political instability, has had a dramatic impact on people's spending ability.
“Consumers’ disillusionment with their worlds has indirectly also led to a change in their confidence and relationship with brand names and trademarks,” said Callie van der Merwe, director of design agency Design Partnership.
The Steers makeover encompasses its whole offering – from corporate identity, packaging, store layout and menus to staff uniforms.
It's the first makeover for the Famous Brands fast-food restaurant since its establishment in 1960.
Branches are refurbished regularly, such as every five years, and menus have to be adjusted twice a year.
Over the next few months King Pie, the country's biggest pie franchise, will also roll out an entire new corporate identity in its branches.
Hi-Fi Corporation, too, has donned a new coat and changed its name to the snappier Hi-Fi Corp.
Several companies are in the process of brushing up their corporate identities to remain appealing to consumers in a difficult economic environment.
In just the past two weeks Steers, King Pie and Hi-Fi Corp, for example, unveiled their brand new finery.
“It's not at all coincidental that there has been a great increase in rebuilding corporate identities. In the past three to four years a lack of credit, as well as global political instability, has had a dramatic impact on people's spending ability.
“Consumers’ disillusionment with their worlds has indirectly also led to a change in their confidence and relationship with brand names and trademarks,” said Callie van der Merwe, director of design agency Design Partnership.
The Steers makeover encompasses its whole offering – from corporate identity, packaging, store layout and menus to staff uniforms.
It's the first makeover for the Famous Brands fast-food restaurant since its establishment in 1960.
Branches are refurbished regularly, such as every five years, and menus have to be adjusted twice a year.
Over the next few months King Pie, the country's biggest pie franchise, will also roll out an entire new corporate identity in its branches.
Hi-Fi Corporation, too, has donned a new coat and changed its name to the snappier Hi-Fi Corp.
