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Advertising

Global advertising growth set to slow after best year since 2010

Dec 04 2018 14:16

The world’s advertisers have had their best year of sales growth since 2010, propelled by digitisation and major events like the FIFA World Cup and US mid-term elections, according to a study.

Advertising

Winners of mall marketing awards announced

Oct 21 2018 16:46

The 2018 Footprint Marketing Award winners were announced at the recent SA Council of Shopping Centres annual congress in Durban.

Advertising

KitKat loses EU court case to trademark four-finger shape

Jul 25 2018 13:48

European Union judges have ruled that the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked.

Advertising

FIFA World Cup: The creation of superstars and branding machines

Jul 12 2018 08:21

The FIFA World Cup isn't just a sporting event. It's a lucrative - and sometimes highly contentious - branding exercise, writes Janine Hollesen.

Retail

Spur sees stronger growth but consumer boycott casts long shadow

Sep 06 2018 14:08

The restaurant franchise chain posted strong growth in the fourth quarter of the financial year, but the group’s flagship brand still ended with lower sales than in 2017 due to a controversial consumer boycott.

News

MTV gets nod to pay R17.3m in price-fixing settlement

Apr 29 2018 16:26

The Competition Tribunal has approved an MTV Networks Africa settlement agreement for a package of remedies amounting to R17.3m.

News

Media24 agrees to pay R14m in price-fixing settlement

Mar 16 2018 11:55

Media24 has agreed to pay a penalty as settlement in a price-fixing case brought against it and 27 other media companies by the Competition Commission.

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Advertising

Consumers likely to buy after watching video - research

Feb 22 2018 18:57

Consumers are 64% more likely to buy a product after viewing a product video, according to Desiree Gullan, executive creative director at G&G Digital.

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