Consumers likely to buy after watching video - research

Feb 22 2018 18:57

Consumers are 64% more likely to buy a product after viewing a product video, according to Desiree Gullan, executive creative director at G&G Digital.


DA withdraws Bell Pottinger complaint with CIPR

Sep 20 2017 21:01

The DA will no longer pursue a complaint it lodged with the UK’s Chartered Institute of Public Relations against one of its members who worked for disgraced PR firm Bell Pottinger on the Gupta account.


WATCH: SA's most liked TV ads

Sep 19 2017 05:30

Cars and fast food ads have featured strongly in the latest list of South Africa’s best-liked TV ads, compiled by research agency Kantar Millward Brown.


Heather Kerzner wants Bell Pottinger to pay back her millions – reports

Sep 15 2017 14:07

Heather Kerzner, who is engaged to ex-Bell Pottinger CEO James Henderson, has instructed a top lawyer to find a way to recover money she invested in the PR firm.


India's gem hub backs campaign for more diamond ads

Sep 14 2017 16:29

The push for bigger diamond advertising campaigns and marketing to wealthy millennials has won support from a key part of the industry: India’s manufacturers and retailers.

Inside Fin24.com


Bell Pottinger could go into administration as attempt to sell crisis-riven firm fails

Sep 08 2017 09:23

Bell Pottinger's attempt to sell itself has reportedly collapsed amid an exodus of clients and staff, succumbing to an unprecedented backlash over its SA Gupta campaign.

We're talking about: #LISTERIOSIS

Minister of Health Aaron Motsoaledi has announced that processed meat was the source of South Africa’s latest and worst listeriosis outbreak on record.

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