World Cup was Fifa’s best ever

World Cup was Fifa’s best ever

2010-08-24 07:56

Johannesburg - South Africa's successful staging of the 2010 Fifa World Cup boosted the coffers of the International Soccer Federation (Fifa) by R29bn, making the 2010 tournament the most successful in Fifa’s history.

This year's turnover was about 25% more than that in 2006, when the tournament was held in Germany.

This is shown in the recent study by PricewaterhouseCoopers (PwC), entitled Back on Track? The outlook for the global sports market to 2013.

It appears that the international sports industry is still recovering from the financial crisis, but that certain sectors are still doing very well despite the recession.

Of the massive profits Fifa made from the tournament in South Africa, almost 95% will be used to finance its operating costs for the next four years.

The impact of ticket prices at the Fifa tournament is also evident. As many as three million people attended the matches this year. At an average cost of R1 700 per ticket, total income from ticket sales was R5.1bn.

This figure is more than the combined income from ticket sales for all types of sport in South Africa.


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  • Rudi - 2010-08-24 08:15

    Is it just me, or is this just another very valid point that our Government has absolutely no negotiating skills - and I thought their negotiating skills with the unions on salaries currently was a bad...

  • Naja - 2010-08-24 08:33

    Yes.......and now some information of how the locals (and I do not mean the priviledged "suburb dwellers") benefitted. Is the other 95% profit building new houses, supplying sanitation, water, electricity etc etc?????

  • soccerfan - 2010-08-24 08:43

    Lets hope some of those profits go towards youth soccer development which is non-existant in SA, resulting in sub-par senior teams, while the administrators get rich...for goodness sakes most schools cant even afford soccer balls while officials sip champagne and eat caviar...

  • steve - 2010-08-24 08:52

    So where did all the money go to? How much money did SAFA get from this event? Why where the stadiums not paid off to get rid of the debt?

  • 2D - 2010-08-24 08:59

    Naja - the 'suburb dwellers' are the one's that paid the bulk of the R5.1bn from this country, so surely their bit, not forgetting the TAX they contribute to this country, has been done & it's thus left up to the Govt to see to it the citizens benefit, no? But who benefitted most? The suburb dwellers paid for the matches they wanted to see with after TAX money & then incl. TAX on the ticket prices. They paid for what they got? Who didn't? The ANC Govt? No, that's not possible? TO spoend R110mn tickets & parties & hotels while the voters are sleeping in shacks, impossible! And then, to top it off you get the likes of you, Naja, mirroring what the average non-suburb dweller thinks, asking how did the locals benefit. Open your bloody eyes!!!

  • BS - 2010-08-24 09:54


  • Burdened with debt - 2010-08-24 10:35

    That's great for the FIFA fatcats. They've taken the money and run, leaving us with all the debt. And they're a non profit organisation for tax - give me a break!!!

  • MANA - 2010-08-25 07:39

    Naja - please!!! If you have nothing worthwhile to contribute, it would not hurt to just ..... Naja, you should shake off that mentality of believing that people who live in the "suburbs" are privileged. You are grooming yourself into a “failure role model” and I know for a fact that this is the legacy you will leave behind for your family/siblings/.... if you do not wake up from the deep sleep you are seemingly enjoying. Negative minds impart negativity to society and you are one good example of a person doing just that. Stand up and invest yourself in something positive and I bet you, all this suburbia bull.... in your head will vanish. Just some advice, use it don’t use it, it’s all up to you.

  • Joyarzhinio - 2010-09-06 23:22

    Absolutely disgusting FIFA and a ridiculous SA governement who was made "carpet" under Sep Blatter's shoes. Blatter is a crook!

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