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Prescient’s stockbroking firm comes out on top

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Prescient Securities (P-Sec) CEO Willie Venter says his firm prizes itself as a dynamic and progressive, client-focused stockbroking business.

“We have worked hard since 2007 to achieve the right status and the last thing that we want is to be everything to everybody.

The P-Sec value proposition is premised on four pillars:

* Focused value-add research;

* Quality execution;

* Strong BEE credentials; and

* Confidentiality.

“In terms of our value-added research capability, we look for areas in the market where we can do research that would fall under the category of ‘niche’,” says Venter.

“Execution, of course, is also important because that’s where we generate our revenue, by trading investment instruments on behalf of our clients. Because of our strong BEE credentials, our clients can claim 137.5% of money spent with us for BEE purposes,” says Venter.

“Confidentiality is also a big thing. People don’t always appreciate the requirement for confidentiality, specifically in the institutional space.”

Besides Venter, P-Sec is run by executive director Cheree Dyers. P-Sec is controlled by an independent board, clearly separating it from its fellow-subsidiary company Prescient Investment Management. The latter accounts for just less than 20% of P-Sec’s revenue, the balance comes mainly from the other large institutional fund managers in the industry.

“We need to be independent, both in substance and in form. That’s important to us,” says Dyers.

The equities trading desk is headed by Rene van Eck. P-Sec provides clients with the full array of automated trading, but Van Eck believes that electronic trading is merely a tool to make execution more efficient for clients. “It certainly does not replace an experienced dealer.”

The firm’s accomplishments are well reflected in the latest FM Analyst Ratings. Highlights included no. 1 in derivative research; no. 1 in financial and industrial small and medium market cap companies; no. 2 in electronic and electrical equipment; no. 3 in resources and small medium cap companies; no. 3 in hotels, travel and leisure; and no. 5 in computer services.

On the derivatives side, P-Sec’s strength was boosted last year with the appointment of Petrus Bosman, Manoshan Pillay and Gideon van der Linde. This trio was the core no. 1 rated derivatives research and dealing team in the 2010 FM Analyst Ratings.

The firm recently struck a strategic alliance with NKC Independent Economists, which picked up this year’s FM Analyst Ratings no. 1 position in other African economies and markets. NKC also covers political trends in SA.

More longstanding has been P-Sec’s Professor Stan du Plessis. Du Plessis and Venter run the P-Sec strategic asset allocation model and boast considerable real-time success over the last three years.

Venter told the media recently that the firm is in the process of implementing several initiatives to grow the business further. “Over the next five years we want to become the premier local stockbroking firm in South Africa. We have a number of initiatives that we hope will move us in that direction.”
 
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