Share

Startups need to focus on local solutions - Ericsson

Cape Town – Technology solutions for Africa need to be developed locally to address local needs, says a network provider.

Ericsson is on a drive to support startups, but the communications developer is intent on home-grown solutions.

“There’s a lot of solutions that get developed for Africa, however sometimes the take-up is not that high because I think the co-creativity is not really there and it’s so important that we enable innovation from a local base,” Tumi Chamayou, Vice President and head of Strategy, Marketing and Communications at Ericsson Sub Sahara Africa told Fin24.

Chamayou has experience in the startup scene in South East Asia, Europe and the US and said that her return to SA had been prompted by the local need to develop efficient digital solutions.

“I was drawn to come back home to say: The solutions that we need in Africa need to penetrate much deeper.”

Venture capital

Chamayou said that venture capitalists need to accept that what worked in Silicon Valley in the US may not be appropriate in SA.

“As VC companies, we have certain funding models. The success of a VC depends on them being able to understand the market in which they play.

“I see Silicon Valley more as an inspirational story: I don’t see that when you talk about innovation that this is where the answers for Africa are going to come from.”

Ericsson at the AfricaCom tech show underway in Cape Town released its Mobility Report which found that mobile video is set to drive a massive jump in consumption.

READ: High speed networks to drive mobile data spike

Chamayou said that the ideal local start-up would focus on ways to exploit the appetite for data.

“We all understand that we a lagging continent and education is something that we need to facilitate more so if video is going to be a big chuck of the data growth, then how do we facilitate learning; entertainment. How do we do it cheaply that it doesn’t run down my battery?”


- Follow Duncan on Twitter

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.07
+0.5%
Rand - Pound
23.60
+1.0%
Rand - Euro
20.32
+0.3%
Rand - Aus dollar
12.24
+0.5%
Rand - Yen
0.12
+0.4%
Platinum
943.20
-0.8%
Palladium
1,035.50
+0.6%
Gold
2,388.72
+0.4%
Silver
28.63
+1.4%
Brent Crude
87.11
-0.2%
Top 40
67,314
+0.2%
All Share
73,364
+0.1%
Resource 10
63,285
-0.0%
Industrial 25
98,701
+0.3%
Financial 15
15,499
+0.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders