Johannesburg - Retailer Pick n Pay has launched its new revamped website designed to work alongside its recently relaunched mobile app.
The company said the new website is geared towards catering for the rapid growth and use of smartphones in South Africa.
“Our aim with the new site was to combine that convenience with a simple and clean customer experience that works equally well on desktops and smart phones or tablets. Our customers are mobile, and our new shop gives them on-the-go accessibility,” said Mike Cotterell, general manager of Pick n Pay Online Shopping.
Pick n Pay online shoppers can also create shopping lists and view their purchase history, easily adding previously-bought items to their trolley.
“Our biggest considerations in building the new site have been convenience, cost and range,” said Georgina Muirhead, head of customer experience and Mobile.
Shoppers also have the option to collect their groceries, free of charge, from selected Pick n Pay stores.
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Last month, the retailer announced that it had successfully trialed letting customers pay for groceries using the cryptocurrency Bitcoin.
The retailer, together with tech companies Electrum and Luno, piloted letting staff pay for groceries via Bitcoin at its head office in Cape Town.
The pilot programme was limited to one store and is no longer active.