MWEB shifts focus to fibre broadband

2016-02-02 10:08 - Duncan Alfreds, Fin24
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Carolyn Holgate, MWEB general manager. (MWEB)

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Cape Town – Internet service provider (ISP) MWEB says it plans boosting its fibre to the home (FTTH) sales force amid the growing demand for digital content streaming services.

“We know FTTH is the future and that is why we are now tripling our FTTH field sales force, which will improve our service to customers in their homes,” said MWEB general manager Carolyn Holgate.

As a result of the shift, the company will be closing five retail stores by March and staff will be offered an opportunity to join expanded sales teams.

Telkom, Vumatel and 123Net are among a range of companies deploying fibre networks in SA and MWEB will position itself as an ISP to cater for a growing appetite for higher speed broadband.

READ: Here's where Telkom is upgrading ADSL to fibre

“We will go to the customer and help them decide what product is best suited to their individual needs and area specific infrastructure,” Holgate said.

The timing of the MWEB FTTH services aligns neatly with trends in consumption patterns that see a shift toward video over the internet.

According to the Ericsson Mobility Report, video data traffic will grow at 45% per year to 2020 - that means that video consumption will grow 17 times larger in the next six years than in the previous six year period.

MWEB also has its own FTTH service available in 60 South African suburbs.

* Fin24 is a division of Media24, a subsidiary of Naspers. MWEB is owned by MultiChoice South Africa, a subsidiary of Naspers.

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