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Cupertino, California - Apple unveiled its long-anticipated smartwatch on Tuesday, venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.
It's the first new product to be developed and introduced under Chief Executive Officer Tim Cook's reign, the next chapter in Apple's history.
Apple said the "Apple watch" is customisable and comes in various colours. It also comes with scratch-resistent sapphire.
The smartwatch, dubbed simply "Watch", is the "most personal device we have ever created," Apple chief executive Tim Cook said while announcing the hotly-anticipated move into wearable computing.
The Watch will come in three "collections", including a sport edition and luxury gold edition.
Apple also earlier unveiled a new mobile wallet, aimed at allowing consumers to use iPhones linked to credit cards for more secure, convenient payments.
Cook said the ApplePay system would replace an "antiquated payment process" with "an entirely new payment system" that allows consumers to touch their phones to retail terminals.
Apple also unveiled two new versions of the iPhone, boosting the screen size of the iconic smartphone to 4.7 and 5.5 inches.
Unveiling the iPhone 6 and iPhone 6 Plus, Cook said the company was launching "the biggest advancement in the history of iPhones".
Apple senior vice president Phil Schiller said the new iPhones were "simply stunning" with polarized glass displays and bodies that are "thinner than ever before".
"These are the best phones ever made," Schiller said, as he described the new devices at a major set-piece event streamed live online.
The new iPhone 6 will start at the same price of existing iPhones at $199 for US customers while the iPhone 6 Plus will be at $299 with a two-year contract.
Follow our developments as they happened.
