Share

Twitter expands ads to outside websites, apps

San Francisco - Twitter unveiled plans on Tuesday to sell ads that run outside its own platform in what could be the start of a broader advertising network.

The one-to-many messaging service announced it would begin syndicating its "promoted tweets" to allow advertisers to reach people who are not on Twitter itself.

The first partners for the service will be Yahoo Japan and the news app Flipboard.

Because tweets are already embedded in those services, the new arrangement will allow advertisers to deliver promoted messages directly to users of those services.

"These new partnerships open a significant opportunity to extend the reach of their message to a larger audience," Twitter's Ameet Ranadive said in a blog post.

"Syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas."

The move allows an advertiser to run a simultaneous campaign on and off Twitter, Ranadive noted.

"Thousands of Web and mobile applications already syndicate Tweets to provide compelling content experiences, through products such as Fabric and Twitter for Websites," he added.

"Combine that with the flexibility and control of a promoted tweet, and we think marketers will have an almost infinite capacity to create large-scale, rich and well-targeted advertising campaigns across a variety of platforms. In a small number of private tests with Flipboard, both Flipboard and our advertising partners saw promising results."

Twitter, which unveils quarterly results this week, has been under pressure to show both revenue and user growth following its highly anticipated 2013 initial public offering.

Twitter is seeking to boost engagement with users amid growth which has been slower than some analysts have expected.

In October, Twitter said the number of monthly users grew 23 percent from a year earlier to 284 million.

A Pew Research Center report showed that among US users, Twitter is behind Facebook, Pinterest, LinkedIn and Instagram in the number of users.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.92
+0.1%
Rand - Pound
23.88
+0.1%
Rand - Euro
20.39
+0.2%
Rand - Aus dollar
12.32
+0.1%
Rand - Yen
0.13
+0.0%
Platinum
908.05
+1.2%
Palladium
1,014.94
+1.3%
Gold
2,232.75
-0.0%
Silver
24.95
-0.1%
Brent Crude
87.00
+1.8%
Top 40
68,346
0.0%
All Share
74,536
0.0%
Resource 10
57,251
0.0%
Industrial 25
103,936
0.0%
Financial 15
16,502
0.0%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders