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All the Bookmarks winners

Johannesburg - IAB SA announced the winners of the 2015 IAB South Africa Bookmarks Awards sponsored by Savanna and hosted by Anne Hirsch to an audience of over 500 people at Turbine Hall in Newtown Johannesburg on Thursday.

Now in its seventh year, the Bookmarks  surpassed all expectations in the volume and quality of almost 800 entries received.

IAB SA CEO, Josephine Buys, commented on the winners’ entries: “With brands truly embracing the power of digital our judges had the privilege of judging the most innovative digital work seen at the Bookmarks in its seven years.”

A total of 13 gold, 34 silver, 44 bronze certificates, 11 individual awards and four special honours winners were awarded on the night, an increase from 2014 when only nine gold pixels were awarded.

“Headed up by John Dixon, our international and 54 local judges ensured that each winning entry displayed excellence in digital creative work and execution while delivering measurable results.”

The Winners of the 2015 IAB Bookmark awards are:

CORE AWARDS: Websites / Microsites / Mobisites

Brand, Commercial & Retail Websites

- Capitec Bank Website – Quirk   (SILVER)
Collaborators: Capitec Studio
- Chas Everitt Website - Saatchi & Saatchi Synergize (BRONZE)
Microsites
- The Journal – Hellocomputer (SILVER)
- Ride Epic – Injozi (SILVER)
- HerdTracker - The world’s first app to track Africa’s great migration - Discover Africa (BRONZE)
- Meet Your Match: Whisky Profiler - Punk / King James Group  (BRONZE)
Collaborators: Narrative Truth / We Love Jam
- An ordinarily extraordinary South African Adventure Microsite - Fogg Experiential Design & Ireland Davenport Joint Entry  (BRONZE)
Collaborators: Bouffant Productions / Jury Music

Public Service sites

- The Penguin Run – Utopia (GOLD)
Collaborators: OUTSRC - Web developer  
- Social feed - Hellocomputer (BRONZE)
Publisher sites (mass appeal)
- EYEWITNESS NEWS - Primedia Broadcasting (SILVER)
- DRUM - Media24 (Pty) Ltd. (BRONZE)
Collaborators: OnNet  / Spacestation   
- www.etv.co.za - Creative Spark (BRONZE)
- Sowetan LIVE - Times Media Live (BRONZE)
Collaborators: Grenade
Specialist Publisher sites (smaller, niche audiences)
- Between 10and5 / www.10and5.com  (GOLD)
- ZANEWS - Both Worlds (GOLD)
- The Journal – Hellocomputer (SILVER)
- Eatout.co.za relaunch – OnNet (BRONZE)
CORE AWARDS:  Advertising & Search
Branded Content
- One Rand Man - King James Group / Society / Atmosphere (GOLD)
Collaborator: Rob Smith    
- Through the Eyes of a Child ("What do our children really learn from us?") - Society / Punk / Atmosphere / King James Group (SILVER)
Collaborators: Narrative Truth   
- Castle Lager BraaiPhone – Retroviral (BRONZE)
Collaborators: Gloo, Studio Republic  
- Johnnie Walker Kings of Flavour – MECGroup & King James Group (BRONZE)
Collaborators: Exponential Cape Town / PUNK Digital
- Kreepy Krauly Wrangler – Retroviral (BRONZE)

Display advertising

- The Unskippable Skip Ad - Ireland / Davenport (SILVER)
Media Plan
- Vodacom 20 Years - Lighthouse Digital  (SILVER)
- BMW 2 Series - Are you 2 Enough? - Gloo & Vizeum (BRONZE)  
Native Advertising
- Comedy Central "Own a piece of South Park" - OgilvyOne South Africa (GOLD)
Collaborators: Hogarth Cape Town
- Smirnoff Ice Double Black With Guarana - Explore The Night - MECGroup & AdVine (BRONZE)
Collaborators: JWT Cape Town
Search Marketing
- Woolworths - Always On Media Campaign 2014 - Quirk (GOLD)
- RE/MAX: Website Migration Recovery –R.O.I. Digital  (SILVER)
- Chas Everitt Search Campaign – Saatchi & Saatchi Synergize (SILVER)  
- FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA - The-Media-Image (BRONZE)
- Capitec | Credit Acquisition Campaign - PHD Media South Africa (BRONZE)
- Sun International SEO Campaign – Quirk (BRONZE)
- Direct Axis Illumination Campaign – Rogerwilco (BRONZE)
Publisher Trade Marketing Campaign
- Sony E3 Experience powered by Sony Experia Z2 - Burn Media (BRONZE)
Collaborators: MediaCom   
CORE AWARDS: Email Marketing
Email Campaign
- What'sForDinner Wigwam – Liquorice  (BRONZE)
Email Publication
- Spree.co.za Newsletters - Spree.co.za  (SILVER)
- First Thing & Weekend Thing Newsletter - Daily Maverick (SILVER)
CORE AWARDS: Social, Community & PR
Social Media Campaigns
- Get me to 21 - Lowe and Partners Cape Town  (SILVER)
Collaborators: GSDH / Digital Match Creative / Resource Agency
- The Penguin Run – Utopia (SILVER)
Collaborators: OUTSRC - Web developer
Social Media Properties
- FNB Ideas Can Help – Gloo  (SILVER)
- SuperSport social media - DStv Digital Media  (BRONZE)
Collaborators: Levergy / Neo@Ogilvy
- Chamber of Mines South Africa: What’s yours is mined – Quirk (BRONZE)
Use of User Generated Content
- FNB Ideas Can Help – Gloo  (GOLD)
- Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg (SILVER)
CORE AWARDS: Application & Tools
Browser-based Software
- News24 Elections Maps - 24.com   (GOLD)
- OMO Fast Kids – Liquorice (SILVER)
- Vicinity Adserver Platform – Vicinity (BRONZE)
Collaborators: Group M / Native / OMG / Mediashop / PHD / Yonder / Lighthouse.
- WeChatBuilder     - Swipe Interactive (BRONZE)
Games and gamification
- Ride Epic – Injozi (SILVER)
- Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa (BRONZE)
Collaborators: B4Shaw / The Digital Union / Egg Films
- PoloTag - OgilvyOne South Africa (BRONZE)
Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / South Africa Motion City Films
- What'sForDinner Trolley Dash - Liquorice & Mindshare (BRONZE)

CORE AWARDS: Integrated/ Mixed Media

Data Inspired Creative
- News24 Elections Maps - News24 (BRONZE)
Digital Installations and activations
- The Penguin Run – Utopia (SILVER)
Collaborators: OUTSRC - Web developer
- Chocnology - NATIVE VML (SILVER)
Collaborators: Niki Hattingh / Elise Ruddle / MEC – Media / Theunis Uys /Soft Light City / Bouffant / Stefan Hurter
- Dinnercam - Society / Atmosphere / King James Group (BRONZE)
Collaborators: ThingKing
- Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg (BRONZE)
- PoloTag     - OgilvyOne South Africa (BRONZE)
Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films
Integrated Multi-platform campaign
- One Rand Man - King James Group / Society / Atmosphere (GOLD)
Collaborator: Rob Smith
- FNB League of Innovators – Gloo (SILVER)
- Comedy Central "Own a Piece of South Park." - OgilvyOne Cape Town (SILVER)
Collaborators: Hogarth Cape Town
- BMW 2 series - Gloo & Vizeum (SILVER)
- Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa (BRONZE)
Collaborators: B4Shaw / The Digital Union / Egg Films
Integrated Mobile campaign
- BMW 2 series - Gloo & Vizeum (GOLD)
- PoloTag - OgilvyOne South Africa (SILVER)
Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films
CORE AWARDS: E-commerce
E-commerce Site
- Unilever Deals – Thumbtribe (SILVER)
- Spree.co.za - Spree.co.za (BRONZE)

CORE AWARDS: Mobile

Mobile Application/ Tool
- Bookly - NATIVE VML  (GOLD)
Collaborators: Stefan Hurter
- News24 Elections - 24.com (SILVER)
- Vodacom "Java App" - Lighthouse and Gloo (BRONZE)
Mobile Publication
No Awards
Mobile Site
- Soccer Laduma - Swipe Interactive (SILVER)
Rich Media Advertising for Mobile Devices
No Awards

CRAFT AWARDS

Editorial (media – news, magazines, radio, and TV stations/networks)
- mg.co.za - M&G (SILVER)
- Cerebra Editorial – Cerebra (BRONZE)
Collaborators: You & Me Design, Consillium Legal
- 947 - Primedia Broadcasting (BRONZE)
UX Design
- Pam Golding Properties Capture - New Media Labs (SILVER)
- Capitec Bank Website – Quirk (SILVER)
Graphic Design
- Meet Your Match - Punk / King James Group (SILVER)
Collaborators: Narrative Truth / We Love Jam
Tech. Innovation
- Blok app - a new tool for off plan property sales - Formula D interactive (GOLD)
- Amarula 25th Birthday – Liquorice (BRONZE)
Collaborators: Draft FCB
- Chocnology - NATIVE VML (BRONZE)
- SnappBox – Snapplify (BRONZE)
- Webfluential – Webfluential (BRONZE)
- Anglo American Mining Indaba Interactive Projection Table - HKLM and The Kinetic (BRONZE)
Collaborators: IXD
Copywriting
- Comedy Central "Own a Piece of South Park." - OgilvyOne Cape Town (GOLD)
Collaborators: Hogarth Cape Town
- One Rand Man - Society / King James Group (BRONZE)
Collaborators: Punk / Atmosphere / Rob Smith
Use of online video, audio and music
- The Walking Dead iPad Activation - Ireland / Davenport (SILVER)
- Meet Your Match - Punk / King James Group (SILVER)
Collaborators: Narrative Truth / We Love Jam
- #RoadToRancho – MotionCityFilms (BRONZE)
Newswire
- TEAMtalk Media Newswire - TEAMtalk Media (SILVER)
Research and Insights Projects
- Vaseline Skin Analysis In 60 Seconds – Liquorice (BRONZE)
INDIVIDUAL & TEAM AWARDS
Best Editorial Team
- ZANEWS - Both Worlds
Best Digital/ Media Strategist
- Mike Jones – NATIVE VML
Best Creative/ Designer/ Copywriter/ Content Writer
- Emile Rohlandt – Hellocomputer
Best Young Gun
- Joe Crann – Soccerladuma
Best Community Manager/ Social Media Marketer
- Keenan Harduth – Cerebra
Best Account/ Client Service Manager
Estelle Visser - Saatchi & Saatchi Synergize
Best Search Marketer
- Brett Pringle - Rogerwilco
Best Journalist
- Richard Poplak - Daily Maverick
Best Editor
- Branko Brkic - Daily Maverick
Best Blogger
- Diary of a zulu girl
Best Ad-Ops Team
- MECGroup Ad Ops – MECGroup
SPECIAL HONOURS AWARDS
Best Agency
- Gloo
Best Publisher
- EYEWITNESS NEWS
Best Marketing Organisation
- Unilever
Best Individual Contribution
- Fred Roed – World Wide Creative

* Fin24 is part of Media24, a subsidiary of Naspers.

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