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Johannesburg - The closure of e-commerce outfit kalahari.com and its folding into takealot.com appeared to sound the end of the ‘Karl Ahari’ TV ad character in SA.
But he’s made a comeback in a new video advertisement that communicates in a tongue-in-cheek way how the Kalahari brand has been folded into takealot.
On April 30 2015, e-commerce website kalahari.com was taken offline as part of a completion of a merger with takealot.
READ MORE: Kalahari website shuts down
The business of kalahari.com was transferred into Takealot Online (Pty) Ltd with media company Naspers and US investment firm Tiger Global Management each owning 42% of the new merged entity. Management owns the rest of the company.
The closure of the Kalahari brand seemed to also indicate the end of the line for Karl Ahari 'the mind blower' - the e-commerce company’s television ad ambassador who made his debut in 2014.
However, a new video ad shows how Karl Ahari, who is heartbroken after the merger, finds new love in the form of a bizarre-looking mascot that resembles takelot’s dot logo.
Watch the video here:
*Fin24 is part of Media24 which is owned by Naspers
