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Johannesburg - A company that measures internet traffic for local online publishers has revealed its latest demographic breakdown of site visitor statistics for April 2015.
Effective Measure is used by members of the Interactive Advertising Bureau (IAB) of South Africa to measure their web traffic. The likes of News24 and Fin24 are IAB members that have their visitor stats measured by Effective Measure.
And Effective Measure has released this below infographic that details the demographics of South Africans who visit IAB member websites.
*Note: This below data only reflects IAB member site visitors. There are some big local websites, such as those of local big banks, who do not have their traffic measured by Effective Measure.
