Here's a summary of what Apple has unveiled on Wednesday:
- iPhone 7 and iPhone 7 Plus with dual-camera - New Apple Watch Series 2 announced with Pokemon Go functionality - Apple ditches headphone jack, announces wireless AirPods
Apple boast that the new iPhone 7 Plus will last an hour longer than the iPhone 6s Plus.
07 Sep 2016
Apple's A10 chipset offers console-like gaming on the new iPhone 7 devices.
07 Sep 2016
Apple's new Airpods feature W1 chip, also featured in new headphones from Beats.
07 Sep 2016
5 hours of playback on new Airpods that only activate once in ear.
07 Sep 2016
Apple announces wireless Airpod earphones.
07 Sep 2016
An adapter for older headphones will be included in the new iPhone 7 box.
07 Sep 2016
Apple has ditched their headphone jack - new iPhone 7 headphones will be connected through lightning port.
07 Sep 2016
Instagram announces a new filter for iPhone 7.
07 Sep 2016
Apple's new iPhone 7 and iPhone 7 Plus with dual-camera.
07 Sep 2016
iPhone 7 Plus features dual 12-megapixel camera.
07 Sep 2016
iPhone 7 camera features a larger 6-element lens, 12MP sensor, stabilising, true tone flash with 2 LEDs and noise reduction.
07 Sep 2016
iPhone 7 features jet black, black, gold, silver and rose gold finishes.
07 Sep 2016
Apple CEO Tim Cook announces iPhone 7.
07 Sep 2016
New Apple Watch available for $369. #AppleEvent
07 Sep 2016
New Apple Watch Nike+ attempts to make more people run on Sundays.
07 Sep 2016
Apple Watch Nike+ announced.
07 Sep 2016
New Apple Watch Series 2 available in ceramic, four times stronger than stainless steel.
07 Sep 2016
Apple Watch Series 2 features built-in GPS.
07 Sep 2016
Apple's new Watch Series 2 features new functionality for swimming.
07 Sep 2016
Apple announces new Apple Watch Series 2.
07 Sep 2016
Pokemon Go on the Apple Watch.
07 Sep 2016
Pokemon Go comes to the Apple Watch.
07 Sep 2016
Apple CEO Tim Cook announces Everyone Can Code, allowing everyone to learn to coding.
07 Sep 2016
Shigeru Miyamoto, Japanese creator of Mario Bros. discusses the new iOS game that can be played with one hand.
07 Sep 2016
Mario Bros. mobile game comes to the iPhone.
07 Sep 2016
Apple event starts off with Tim Cook and James Corden in carpool karaoke.
07 Sep 2016
A week ago Apple announced a new tier of online storage – adding a 2 terabyte option to iCloud at a price of R299.99 per month, hinting that a 256GB iPhone will be launched today.
Apple gets its own Twitter emoticon ahead of today's launch event.
07 Sep 2016
If an "iPhone 7" is launched it will be to include a better camera, faster processor and a slightly tweaked body from the iPhone 6.
07 Sep 2016
Earlier today Fin24 reported that that tech analysts and industry bloggers, citing leaks from Apple's Asian suppliers, say it looks like Apple may decided to do away with the analog headphone jack in the next iPhone. Read the full story here: Can Apple make listening easy without a headphone jack?
The next iPhone - billed to be the "iPhone 7" according to speculation on Twitter - is expected to be launched today following the trend of previous iPhone launches during the month of September.