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Johannesburg - South Africa’s third largest mobile network Cell C says its mobile virtual network operator partnerships have resulted in the sign-up of “over one million customers”.
Mobile virtual network operators, or MVNOs, run on top of existing networks, but offer their own products, retail prices, customer service, billing systems, marketing and sales.
MVNOs such as FNB Connect and me&you mobile have launched their services in the last 18 months by riding atop Cell C’s network.
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READ: FNB launches its own mobile network
“Over the last few years, Cell C has created a focused strategy to embrace sound partnerships with exceptional brands. This has allowed us to grow the MVNO base substantially,” said Cell C CEO Jose Dos Santos in a statement.
“MVNOs have incredible insights into their customers’ needs and based on those insights they can offer very targeted products,” said Dos Santos.
Meanwhile, Cell C said it has invested in a sophisticated MVNE (mobile virtual network enabler) platform which allows for the “efficient” launch of MVNOs.Cell C, in its statement, further said that it now has over 24 million customers after nearly trebling its total subscriber base in the last four years.
